MY FACTORY Generation:
Young, Smart, Connected

Youth and digital culture come to the rescue. At the Lyceum new expressions of a youth culture geared toward a social media lifestyle are on display and include references to art, design, music and technology. The creative vibe at My Factory provides fertile ground to promote offerings from the most dynamic concept labs in streetwear.

+351
A lifestyle connected with the city of Lisbon and it´s proximity with the ocean
AFFEX
The first Russian footwear lifestyle brand
ART OF SCRIBBLE
believes that scribble can be art and tries to deliver this message by graphic t-shirts with a hidden message
BRICKTOWN WORLD
We create an unusual signature for unusual personality
CHPO BRAND
Scandinavian heritage + skateboarding, music and art / new watch styles
DBSW
Instead of limiting clothes as a way of looks, we used it to start up a conversation
CHECK YA HEAD
100% made in Ural
CRIME AND PUNISHMENT
A clothing brand born at the crosspoint of street fashion, music, literature and art
GEAR3
SIMPLICITY, FUNCTIONALITY, STYLE. Every design of GEAR3 contains these traits, maintaining good balance
E404
GIOIELLI CORSINI
Poetry in Jewelry. One of a kind piece of artwork
M.MOUSTACHE
An understated casual take on the classics bridges nostalgic and contemporary aesthetic to bring novelty in footwear
SUPERBIKE
Biker Heritage, Fashion Soul
SALTY CREW
“There are still a few who choose to lead a lifestyle supported by the ocean… they choose to KEEP IT SALTY”
TEE LIBRARY
Collectible, Classic, Steady