JIMI ROOS

The beauty of errors in bad embroidery, production processes and techniques applied to dogged study of materials, lead Jimi to showcase a total look for a versatile, bold young man. To the original method of wrong-side embroidery, the brand’s DNA, Jimi now adds exclusive textile finishes, used for shirts and cargo shorts and sweats, tees and tailored suits. An identity that underlines his Swedish roots.