UNCONVENTIONAL
luxury underground styles in the limelight

The project dedicated to luxury underground styles will be in a revamped setting at this edition. Expressing what has become an established lifestyle phenomenon and a growing market bracket, UNCONVENTIONAL presents an exclusive selection of international brands that know how to combine a non-conformist approach and outstanding materials in collections with a feisty look, super-contemporary outfits and a strong genderless imprint. At the Archivi, in a setting designed by Storage Associati.

CUTULI CULT
DOMREBEL MONTREAL
FLORIAN DENICOURT
GOTI
HANNES ROETHER
MOVEROMA
MCQ
REINHARD PLANK
THOM/KROM