Rooms by Lost & Found

A brand renowned for the authenticity and linearity of its looks, Lost and  Found Ria Dunnchoose the backdrop of Pitti Uomo to introduce itself to Italy, with a documentary filmed by Frenchman William Lacalmontie and shown at the Dogana di Via Valfonda for 12 consecutive hours on Tuesday 12 January.  The subject is the daily life of its founder Ria Dunn, a documentary that focuses on celebrating the value of being compared to appearing, transmitting an idea of all-round lifestyle. On show at Pitti Uomo the ROOMS Collection.