21 - 23 February 2021
ECOETHIC
Kidswear with a green soul
Editorial
Edition 91
05.08.2020
Always attentive to the quality of materials, kidswear brands represent the avant-garde of green fashion. And Pitti Immagine Bimbo brings together the most exciting and innovative projects, with its ECOETHIC section. The name is now a guarantee of respect for the environment, synonymous with style and esthetic research, and, especially, with the commitment of providing children - right from the cradle - clothes that respect their health and preserve the resources of the world in which they will live.

 
Discover the brands:
 
ESHVIKIDS
Vivid colors, natural fabrics, meticulous design, unisex lines and simplicity. This is the special formula of this Georgian brand born from the idea of combining fashion and organic materials, style and eco-sustainability. Atelier garments made to last over time where quality, safety, and look have learned to collaborate in harmony. 
COSMO CREW
From Australia, Cosmo Crew interprets the concept of ecoluxe through a range of sustainable products dedicated to children who play under the sun, at the seaside, and on the snow. An ethical brand attentive to style, its swimwear combines bold prints with recycled fabrics, for the most part originating from fishing nets and plastic bottles recovered from the oceans.  
HEVEA
Constantly in search of ecological solutions inspired by a love for the planet and dedicated to children all over the world. Like the new highly colorful pacifiers made from pure natural rubber. The collection is completely plastic-free, non-toxic and enlivened by chromatic combinations obtained from natural dyes that are FDA approved.
KIDIWI HANDMADE
A contemporary style that is also trans-seasonal at the same time, combining French attitude and artisanal savoir-faire through details of quality and premium materials. The brand’s signature, the reinvention of classic shapes through the uniqueness of handmade processes.
LULE DESIGN
Craft workmanship and traditional roots are permanently woven together, when from a small workshop in the province of Treviso and a long family tradition of creating trousseaus is born Lule Design. Every item is a unique handmade piece, starting from the certified organic fabrics, which are produced ethically and colored through natural dyes.  
MINI-LA -MODE
British elegance, an eco-conscious soul and a timeless design merge in extremely luxurious collections made from 100% certified Peruvian Pima Cotton, an impalpable material of a thousand virtues, including the temperature regulation of children’s bodies. All the styles are made by hand in accordance with Fair Trade standards. 
MINI A TURE
Over a decade of commitment to sustainable production for this certified Danish company. Its outerwear is famous for keeping children comfortable and warm in every climate, but also in balancing technical layering with an elegant design. All the SS21 items are made from high quality and long-lasting recycled fabrics. The inspiration looks to the Scandinavian spring and its breathtaking colors. 
MON COEUR
Literally wearing your heart on your sleeve to imagine a future suitable for children. A place where imagination meets invention and purpose. These are clothes created in harmony with the planet and to last over time. The entire collection is made with sustainability always in mind, down to the smallest detail, using materials such as regenerated organic cotton and recycled PET bottles.
NAPAANI ORGANIC
Synonymous with a carefree and natural lifestyle, napaani means “children’s games” in Hawaiian. Born from a dream of sustainable and durable childrenswear, 100% organic fabrics are dyed with eco-colors and animated by prints inspired by nature. Every garment is ethically crafted by hand in workshops located in Spain and Peru. 
THE QT
Beautiful and good have never been so close together. The aim of the brand is to ensure this alliance lasts over time, offering beauty in a sustainable way, cultivating a love for the planet, and promoting gender equality. The collection is produced ethically and is 100% natural, biodegradable, and recyclable. From the main fabric used – 100% GOTS certified organic cotton – to the minimum details of the packaging. 
TURTL
After a vacation at Turtle Beach, Jonathan Cohen – expert in the footwear industry – decided to dedicate his brand to fighting against plastics polluting the oceans, while reserving part of the profits for charities committed to protecting sea turtles. The first product, “socks in a shell”, is a versatile shoe, flexible for indoor and outdoor activities, with splash-proof qualities.