Pitti Bimbo #1
Mini wardrobe in style!
Editorial
Edition 92
10.02.2021
The wonderful world of big brands shows itself in all its kaleidoscopic beauty, with luxury references and Mini-Me looks.
Every edition, the Pitti Bimbo section brings together the top collections that tell the universal language of quality and style across every age and context.
The great names of adult fashion take on mini wardrobes' potential, as iconic kidswear brands move between tradition and innovation, classicism and contemporaneity.
Global and established childrenswear brands come together with a selection of outfits that parents love and teach children to dress with style, refinement and attention to detail, from the cradle to high school, from the formal dress to the natural fiber onesie.
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Petit Bateau
No longer just organic cotton, but also responsible wool and recycled materials to reinvent the iconic striped wardrobe for the FW21 season. Petit Bateau is 125 years old but does not look like it, and it has fun with exclusive prints: hearts and polka dots, forest and mountain animals like the marmot and the fawn. A contemporary touch, the lurex details light up a nature-inspired palette.
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Herno
The Made in Italy excellence has been synonymous with urban outerwear for 70 years. Herno offers a vast collection for 2-14 years: from the Jacquard Monogram nylon bomber jacket to the new coat in plush wool effect fabric. From the A-shape parka to the mirror-effect shiny nylon down jacket. There is no shortage of Laminar models in Gore-Tex InfiniumTM and iridescent camouflage nylon, windproof and rainproof.
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Dondup Kids
Maxi coats, elegant jumpsuits, unexpected denim mini dresses. The new Dondup Kids collection's key pieces seem borrowed from an older sister's wardrobe: effortless elegance and lots of freedom for combinations. For boys, hooded sweatshirts and the timeless denim shirt. The brand, founded in 1999 thanks to the Berloni family's idea, confirms its solid sustainable vocation.
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Philosophy di Lorenzo Serafini kids
British inspirations feature in the FW21-22 collection by Philosophy di Lorenzo Serafini Kids. The young designer presents a series of girls' outfits in which tartan becomes the lowest common denominator: from mini skirts to dungarees, from inlays on sweatshirts to fluffy chiffon dresses, combined with denim or white blouses full of ruffles.
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Sonia Rykiel Enfant
The distinctive style of the Maison Rykiel transforms the kids' and teens' wardrobe into a world of bright colors, glamorous textures, and different styles, always outside the box. Raincoats, gym suits, romantic or rock outfits, and finally the famous Sonia Rykiel berets, very Parisian. For the little ones, organic cotton rompers and sweatshirts, all made in Europe.
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Pan con chocolate
The Spanish brand Pan con chocolate creates outfits for a colors-filled winter. For girls, bright powder pink down jackets, little dresses with botanical prints, and striped blouses for an ironic take on bon-ton. Sporty-chic pieces for the boys: velvet trousers and parkas with a fur-trimmed hood. While the baby line focuses on elegance with more subtle shades
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Add Junior
Founded in 1999, the brand aimed at revolutionizing the down jacket vision: no longer a simple functional outerwear piece but a distinctive wardrobe element, even in its junior variant. The result is a collection of warm, comfortable, super-light jackets with a refined design to satisfy every look's need, from minimalistic to glamor, and developing a versatile elegance concept.
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Elisabetta Franchi
The FW21-22 collection with which Elisabetta Franchi mixes romantic skirts with georgette blouses and jersey trousers, bon-ton dresses and all-over check chain prints, puffed sleeves, and bows is called "La mia Bambina." The color palette confirms black, ivory and butter as the maison's musts. New shades such as ruby, pearl gray, and mauve stand out.
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Ermanno Scervino Junior
Accents, inlays, and embroidery define a new code of elegance with an international and timeless taste. The Ermanno Scervino Junior outfits for the next winter season enhance the attention to detail and the craftsmanship of the most authentic Made in Italy tradition, expressing the kidswear wardrobe's dynamic spirit, supported by creative experimentation and technological innovations. Always in the name of excellence.
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La Martina
Leader of upper casual, La Martina continues its family tradition with a kidswear collection that combines elegance, a sense of luxury, and sporty details. The outstanding quality of the selected materials derives from the technical equipment for the sport of polo. Red, blue, and gray are the dominant colors, combined by white and bottle green accents.
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Le Petit Coco
Designed by Consuelo Pinoca and produced by Gimel, the new collection of Le petit coco offers a range of proposals for holidays as well as for park runs. Little satin dresses and floral blouses for girls. Soft tracksuits and comfortable cardigans for boys. The guiding color of the season is ocher yellow, which matches the most romantic of blues.
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Gallucci
Mini Me style boots, energetic sneakers and fluffy ballet flats. Gallucci's new FW21-22 collection focuses on contemporaneity through top quality materials and creative designs, even on the most classic style, such as the inevitable combat boots. Craftsmanship and innovation are the cornerstones of this iconic company from the Italian Marche region, increasingly committed to green production processes.
Sarabanda
Sarabanda
A stylistic identity that focuses on elegance, good value for money and attention to trends. Sarabanda is designed for mothers who love to dress their children in comfortable clothes while always having new fashion looks. The collections offer a combination of formal and everyday styles, always focusing on the comfort of children.
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iDO
A team of Italian designers study and interpret international fashion trends, adapting them to the little ones' needs. 0-16 years collections, with particular attention to the 0-18 month range, which offer contemporary styles with classic touches. There is never a shortage of sportswear or dresses for important occasions.
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Minibanda
A brand that has always catered for the little ones, from 0 to 24 months. The collections stand out for their quality, refinement, comfort, and maximum safety. In addition to clothing, the collection also includes sweet accessories and items for the layette, perfect as a gift idea. The collections are designed to ensure comfort for newborns without sacrificing style. The BIO line promotes respect for the environment and the health of the little ones.

Rosalita Señoritas

A colorful and fun Spanish brand to dress girls and boys with joy. Original prints, in bright colors, which harmonize perfectly with the world of childhood and an excellent selection of organic fabrics fill the wardrobe with surprising outfits: skirts, dresses, jackets to mix together. And to complete the look, the accessories: handbags and sneakers always in line with the brand's cheeky mood.

Barcarola Original

This Spanish brand has specialized for over 30 years in ceremonial garments for kids and teens. Recently, they also added a line dedicated specifically to mothers. Made with the highest quality materials and featuring unpredictable designs, these dresses' are all about details: a bow, an embroidery, a voile or pleated petticoat, small but precious accessories. Everything looks designed for a princess.

MUMOFSIX

From Russia, a brand created by someone who knows children very well: after having founded a trendy boutique, Stella Aminova, mother of six, decided it was time to launch her own kidswear line. MUMOFSIX was born. Colorful prints, simple lines, unusual and versatile combinations. An original aesthetic in the kidswear scene, devoted to joy and creativity.