HERNO @ Pitti Uomo
Founded in Lesa in 1948, at the mouth of the river with the same name which flows shortly thereafter into Lake Maggiore, Herno has stood for Italian production excellence for 70 years and has a history of continuous evolution: from the first raincoats of the early post-war period to high fashion brand production in the 80s and 90s, through to its more extensive current collection, Herno is synonymous with urban outerwear throughout the fashion world. It is the second-generation guidance of Claudio Marenzi, from 2005, that marked a turning point in terms of international growth, with a campaign to raise awareness of the family brand through continuous investment in research, technology and eco-sustainability projects such as the only Italian study and corresponding production of Europe's first P.E.F. garment. All the while maintaining the correct dose of sartorial tradition. Herno is at the forefront of increasingly high-performance fabrics, while continuing to honour the extraordinary resources of the Italian textile industry and creating a dialogue between tradition and innovation. All thanks to Claudio Marenzi, former President of SMI and Confindustria Moda and current President of Pitti Immagine, and his relentless determination to renew production processes.