I Want to Be Green
Edition 96
Introducing “The Future Shapers”
Who will be the future protagonists of kidswear? Designers of ethical fashion that respects people and the environment? Pitti Bimbo presents the most revolutionary brands, champions of green & slow fashion designed precisely for the future's most important people: children. Introducing "The Future Shapers!"

"The Future Shapers" is the theme of this edition's selection of brands for "I Want to be Green," Pitti Bimbo's special project to showcase eco-responsible brands, large and small, many of which are debuting and therefore "sustainable natives."

As usual, Dimitra Zavakou, a leading expert on green fashion and the founder of the concept lab Little Pop Up in Berlin, has picked the new products to discover at the Fortezza and online on Pitti Connect.
Play Up
This Portuguese brand, founded in 2004, offers collections made with ethical and responsible protocols that protect both workers and the planet. The clothing is made from natural, organic, and recycled fibers that are naturally dyed, ensuring the durability of the garments and promoting circularity while avoiding waste.
Infantium Victoria
This high-end contemporary kidswear brand offers 100% organic and vegan collections that are produced responsibly without wasting energy and raw materials. Each piece is unique, resulting from unrepeatable combinations of colors and shapes, providing a true alternative to fast fashion. 
An iconic brand that has helped thousands of children take their first steps. Anti-conformist and innovative, always ready to accept new challenges, including that of creating eco-friendly footwear through the use of recycled materials. 
A newly established Portuguese brand, it stands out for its bold, timeless, and eco-friendly garments. For its first capsule collection, "The Dream Factory," the brand imagined entering a fantastic chocolate factory. The tones are black and white, on different patterns and fabrics.
Wooly Organic
A mother created this Latvian brand for her two children. Pieces are made from 100% organic fabrics free of harmful chemicals, herbicides, and pesticides. Soft toys are filled with corn fiber, which is biodegradable, compostable, naturally hypoallergenic, and antibacterial. Raw materials come only from trusted European producers to maintain a zero-kilometer footprint, from yarn to packaging.
The practice of contemporary patchwork as a means of sustainability. Handmade garments made from natural materials. Designer Diana Lugo founded Esther, a brand born in Puerto Rico and now based in New York, inspired by her family's traditions. Children will love wearing the romantic little pieces from the collection..
Grech & Co
Bringing California style to Nordic minimalism with sunny colors, understated lines, and timeless patterns to create clothing and accessories the whole family can enjoy regardless of gender, age, or season. Embracing the "less is more" philosophy through creating beautiful, comfortable apparel, the brand promotes conscious consumption through environmentally friendly manufacturing practices.
Selva Sauvage
Handmade jewelry and swimwear made from ocean plastic. These 18K gold-plated silver necklaces, earrings, and rings can be mixed and matched for different looks. As well as having a green soul, the swimwear collection for kids and teens is made with a special fabric with UPF 50+ protection factor. Every purchase will result in planting a tree to counter CO2 emissions.
This sustainable made-in-Italy brand is dedicated to protecting the delicate skin of children. Thus, the collection includes garments made by the best certified fabric producers and tailors in the Piedmont Ticino Park area. For outfits with a modern and minimal style, linen, Icelandic seaweed, hemp, eucalyptus, and nettle are the most innovative fibers.
Farway Milano
An Italian brand inspired by ethical design principles has emerged from the talent of a young designer with Pakistani roots, Farwa Zulfiqar. Featuring raw cuts and contrasting beading, the clothes are designed to let the fabric breathe, while their colors (all natural) are limited edition. The 0-24 month / 2-8 years old collections are made of 100% organic cotton.
Organic raw materials, recycled fibers, natural dyes, and, most importantly, no plastic. Here's a Portuguese brand that wants to contribute to sustainable fashion that lasts and respects the environment. Designed around the "Born Green" concept, the collections emphasize the importance of caring for our common home, the planet.
The Little Blazer Company
It is Britain's first "gender-neutral" luxury kidswear brand. Blazers are the key piece: colorful, ironic, tailored, cult pieces that will be passed from generation to generation. The production process is strictly local and follows the strictest ethical standards. In addition to being delicate, comfortable, versatile, and fresh, these fabrics are sustainable because they are made of Harris Tweed®, a 100% pure new wool raised in the UK, and lined in vegan satin.
Kombinizona Kids
Color is the defining element of this made-in-Georgia brand, which is cheerful and ironic. Natural hues, innovative combinations, and geometric inserts. It is not only for style, but also to stimulate the wearer's creativity, learning, and motor skills. Children will enjoy this interactive outfit, which is also good for the environment, as the company is committed to reducing waste. 
Polish brand that makes eco-friendly collections in certified organic fabrics and minimizes the use of plastic.  Sustainable outfits made to run and play, featuring  fun prints that glow in the dark.
Nenalife Kid Care
A cosmetic line created to cleanse and care for children's skin with simple, natural and safe ingredients. Such as Prebiotic Active, which derives from chicory root, regulates skin balance and prevents redness and irritation; and Fucose, an essential sugar found in breast milk, which is ultra-hydrating and helps with inflammation and immunity.
Timeless and durable little crochet garments in soft wool and featuring a unisex color palette. The collection includes sweaters, cardigans, and essential cold-weather accessories designed by a mother-daughter team. Unique handmade pieces are produced ethically by Indian women through a social organization.