Rendezvous at the Fortezza with the previews of the fall/winter 2024-2025 collections and family lifestyles
Edition 98
Sustainability, tailoring, made in Italy and contemporary: these are the buzzwords Pitti Bimbo chooses to orient itself in the future of kidswear
The Pitti Immagine fair stands out for the variety of the brands that together compose an ideal wardrobe inside the exhibition itinerary: from classical styles to sportswear, from cutting edge to contemporary brands, from street style to luxury. There will also be accessories, toys, skincare products, eyewear and bijoux which are increasingly being showcased – alongside fashion – on the shelves of stores, department stores as well as in online stores, offering a  shopping experience to suit new family attitudes.
Pitti Bimbo is an event that is constantly transforming. Anyone working in the kidswear and family lifestyle sector just has to come to Florence because here they can find a reliable compass to help find their way around evermore articulated scenarios. In the space of just a few years, the kidswear market has been revolutionized by new lifestyles, different consumer trends and rapid social changes. We at Pitti carefully observe all these indicators in order to be able to propose a fair that is not only commercial, but also the birthplace of ideas and strategies for the business of tomorrow.

— Agostino Poletto, General Manager of Pitti Immagine

The January edition will have a strong focus on green materials, tailored clothing and cocoon atmospheres (like those in the Editorials dedicated to pajama parties). In fact, Pitti Bimbo anticipates one of the main trends coming to the world of kidswear: the rediscovery of and search for traditional values, quality and excellence. On the footwear front, alongside sneakers there is a return of the desire for leather shoes, rigorously made in Italy. Moreover, sustainability continues to be a central theme: once again, at this edition, Pitti Bimbo will be proposing a selection of international conscious fashion brands that bring forward issues connected to our planet’s resources and the
ethical nature of the whole production chain.

The atmosphere around the Pitti Bimbo brands will, as usual, be filled with creativity and professionality, also thanks to the calendar of events, exhibitions, special participations and international guests: influencers, experts, journalists, designers and bloggers. However, as is only normal, the real protagonists will be the kids. The second edition of Petite Parade, the new Style Piccoli exhibition will be an unmissable rendezvous as well as the events proposed by the brands including the Molo performance by a very young DJ. There will be new formats, including the debut of the special fashion Speed Dates, which will give companies a chance to meet with press and buyers.