Sana Jardin is a socially conscious luxury perfume maison whose vision is to use sustainable fragrances to advance women's social impact and economic empowerment. For Sine Cera, a video project by Pitti Fragranze where key figures from the world of artistic perfumery reveal their idea of authenticity, Amy Christiansen Si-Ahmed told us: I chose to create a fragrance line because I wanted to fuse my two passions: one, of social impact and empowering women economically, and the other of perfume which I’ve been passionate about since I was a little girl. For thousands of years, women have used essential oils to heal themselves and others. I think that as women we’ve forgotten that power that we have, and I think perfume is a reminder of that strength.

Sine Cera, or truth, for me is the ability to remember what our soul purpose is and to feel free to express our true essence.