Brand Profile
Creative atmospheres, bohemian lifestyle, the ecstasy of creation.
An intimate universe among studios, ingenuity and an unstoppable passion for creation. Genius people with an unusual capacity to interpret the world differently. A bohemian style, austere, away from social standards. Visionaries, brave, challengers. We owe them progress and true creation.
Genyum is an homage to geniuses and their bohemian way of life.
It joyfully celebrates the creativity, originality and brilliance of that spirit. It allows the free thought embodied by artists, poets, writers, dancers, musicians and intellectuals to be shared through fragrance.
Genyum was born in a sculptor’s studio, where raw materials are tamed into form. Iron, copper, metals guided by the artist’s skilled hand. These surroundings speak of the process by which art is created, a process containing its essence and intent. From this essence Genyum perfumes are born.
Anna Torrent’s passion for the olfactory world is part of her nature.
Her curiosity for art, always present in her family, brought her close to artists, letting her capture the scents of their spaces, their rituals and the fetishism that inspires them. She has lived and felt like them, breathing in the smell of their workshops.
Our commitment to people and the planet guides our work. We cannot imagine contributing to the world in any other way. We are mindful of this when creating our scents, following strict standards of sustainability, ethics and transparency in production and supply chain. All our suppliers comply with Good Manufacturing Practices.