Brand Profile
Maison Tahité is a creative laboratory that explores iconic raw materials of perfumery, striving to represent them each time in an original and contemporary way. Under the creative direction of Roberto Drago and the artistic direction of Daniela Caon, the brand entrusts the creation of its fragrances to internationally renowned Noses.
Perfumery artists such as Luca Maffei, Lucien Ferrero, David Maruitte, Marie Duchêne, and Arturetto Landi have been involved. With complete creative freedom, they have conceived true olfactory journeys.
Maison Tahité fragrances stand out for the quality of their raw materials and their compositions. Sweet and surprisingly original, they are a celebration of what it means to be authentically human.
The aim of this project is to appeal to an ethically conscious and refined audience, one that seeks a sustainable product without compromising on elegance. The brand combines these two elements by offering a high-quality product packaged with recycled and recyclable materials.
The boxes are made from cardboard, plant-based glue, and a very special paper created using almond shells, which gives them their unmistakable pink hue. Each package also includes a plantable card, a symbolic gesture to grow a flower and contribute to the beauty and care of the planet.