There was a time when reviews were a tool for capable art critics or journalists. For the past few years the phenomenon has exploded: today we review a restaurant from our smartphone, or give a rating on a hotel, on a perfume. Alongside this fact has grown the genuine scourge of fake reviews while, we prefer the negative reviews, they make the positive ones more credible. “Crushed by critics but absolutely not to be missed is this overwhelming catastrophic perfume that leaves noses glued to the wrist, right up to the end notes.”

Posters and perfumes, two tools of mass communication. Labels like urban fabrics, tears that become art, a wall in Naples is transformed into a box, while the cap is reminiscent of rough concrete, worn by time.