SANYA is a genderless niche fragrance brand founded by Sanya Zaheer, born from real memories and emotions. Each perfume is a scented diary entry, inspired by the founder’s multicultural roots as she is half Pakistani and half Cypriot and grew up in Istanbul. She considers herself a true world citizen and translates this into her creations.
The debut collection features three extrait de parfums and matching candles. Dilemma is inspired by Istanbul, Handle With Care reflects Pakistan, and They Call Me Sunny is rooted in Cyprus. These fragrances are more than scents, they are invitations to feel, to remember, and to connect with one’s own story.
Created in Grasse in collaboration with perfumer Rosalie Moulet and designed with the London based agency Nirvana CPH, SANYA balances playfulness with authenticity. Positioned as accessible luxury, its retail price reflects quality and inclusivity and speaks to Gen Z, who value emotional resonance and craftsmanship.
SANYA is more than a fragrance brand. It is a creative universe built on storytelling, sincerity, and cultural connection. Every detail, from the scents to the design, reflects a commitment to honesty and to evoking emotions that feel both deeply personal and universally relatable.