At Pitti Bimbo, in the KidzFIZZ, EcoEthic, Fancy Room and ActiveLab sections, there will also be a group of emerging brands and designers from Georgia, one of the most creative countries on the current international fashion scene. The protagonist brands are Antsi Kids, Eshvikids, Giraffe Kids, and Spilow and their participation is organized by LEPL, the governmental organization of the Georgian Ministry of the Economy and Development.