In 2012, malibu-raised founder, Francesca Aiello, began her mission to create the perfect bikini after her mother encouraged her to have suits custom made. For the copious amount of time being spent in the water, it was time she had a comfortable, but cute!, swimsuit. Soon enough she was creating bikinis for friends and began to gain further momentum when she showcased her designs on Instagram. Now Francesca’s designs can be found in better retail boutiques nationwide including Nordstrom, Revolve, Victoria’s Secret, Free People, and Kith. As well as worn by celebrities and it-girls worldwide including Kylie Jenner, Gigi Hadid and Hailey Baldwin.