Get ready per Taste 16
Edition 16
The reference fair dedicated to contemporary food culture will be staged at the Fortezza da Basso in Florence from 4 to 6 February 2023
The 16th edition of TASTE. In viaggio con le diversità del gusto will be held in Florence, from 4 to 6 February 2023 and, for the second time, it will be hosted in the extraordinary setting of the Fortezza da Basso, like the winter editions of Pitti Immagine Uomo, Pitti Immagine Bimbo and Pitti Immagine Filati.

500 exhibitors, over 80 companies participating for the first time and an increasingly international presence of buyers from emerging markets. This is just a quick snapshot of the Pitti Immagine event dedicated to Italian food and wine excellences, the fruit of centuries of tradition, territorial characteristics and extraordinary family and entrepreneurial stories.  From sweet to savory, from soft drinks to spirits, passing through design for the table, Taste is the key rendezvous for discovering the best companies, iconic products and the latest food & beverage trends in an itinerary made up of increasingly creative and mindful proposals. As usual, the whole city will be energized by the FUORI DI TASTE calendar: themed suppers, interesting presentations and events for sampling the products at Taste in the most beautiful venues of Florence.

The Fortezza da Basso is confirmed as the location.  A choice that has allowed Taste to grow and expand within an elegant and welcoming exhibition itinerary and to be recognized as an ideal place for discovery and business for the public of high-level international sector experts.
Taste has changed its skin while remaining faithful to itself. The passage from the Stazione Leopolda to the Fortezza da Basso – which became necessary during the pandemic – offered us the right opportunity to allow the fair to express its full potential.  The companies, in first place, liked the new setting: 90% of the participants at the last edition will be returning in 2023.  The new entries were, instead, selected with the usual rigor via direct scouting or through the evaluation of the over 250 participation requests we received.

— Agostino Poletto, general manager of Pitti Immagine

Buyers from the most important specialist shops, food distribution companies, department stores and the importers of Italian excellences will travel to Florence to discover the proposals at Taste. The key markets include: United States, France, United Kingdom, China and United Arab Emirates. And among the new markets present at this edition, buyers and food professionals are expected from Brazil, India, Poland, Singapore and Kirghizstan.