UniCredit S.p.A. Partners Contacts My Pitti
People of Shibuya, between performance and urban technique
Edition 100
The image of an international traveler who moves between the capitals of the world and the dynamism and energy of the Japanese district of Shibuya inspire the brand founded in 2014 by Angelo Loffredo, Luca Orsatti and Marco Locatelli
A collection designed in the spirit of performance and travel is that of People of Shibuya presented at Pitti for the coming SS 2022. Dedicated to the various experiences of urban or outdoor life, it is made up by clothes that elevate urban technique to the nth power, highlighting research onto forms, fabrics, details, and chromatic impact.  
Premium materials like PrimaLoft®, Gore-Tex and blends of nylon and cotton, finished with all-weather treatments, are enriched by carbon zips, protective padding, heat-welded insulation, perforated effects and reflective definitions that preempt and follow the changes in scenery of modern urban explorers, integrating also removable badges that can be attached to luggage.  
It’s a journey that restarts with a renewed sense of quality and optimism, with the latter mainly expressed in a distinct palette where the neutral tones of white and grey are alternated with the neon vividness of yellow and orange.