In collaboration with Pitti Uomo, we visit the iconic Fortezza da Basso exhibitions space that’s opened its doors again after a 537 day-long lockdown, to bring you the latest trends and styles.
The roots of Pitti Uomo and its organiser Pitti Immagine traces back to a Florentine entrepreneur named Giovanni Battista Giorgini. A man that could be accredited as the founder of the Italian fashion system as we know it today. To make a long story short; he organised the first Italian fashion show in Florence in 1951. By inviting international press and buyers, he marketed Italian fashion at a larger scale, which at the time was quite unknown. This being in the post-war period, in a country heavily affected by the war, it was a huge success culturally, socially and economically.