Brand Profile
At Victor-Hart, we interpret the Ghanaian tradition, artisan, and culture to create an original perspective in fashion. We work directly with craftsmen and artisans in both Ghana and Italy. Our label is devoted to sustainability, traditions of Ghana, merging a new minimal and androgynous aesthetics with specifically local handcraft practices. We believe in exploring traditions and nurturing existing culture to open up futuristic traditions with a self-expression experience of the contemporary culture of Africa.
The collection: Victor-Hart’s "Bureaucracy" collection blends futuristic shapes with military tailoring, reflecting his creative journey and professional challenges. With Italian craftsmanship and Ghanaian heritage, it promotes mindful fashion and sustainability. Boxy silhouettes and precise craftsmanship encourage introspection and sustainable consumption. The collection celebrates heritage, urging a socially and environmentally conscious connection to fashion choices. Through "Bureaucracy," Victor-Hart invites you to embrace a fashion ethos that values sustainability and personal expression.
Sustainability statement: Victor-Hart's sustainability ethos is exemplified through our upcycled collection and futuristic made-in-Italy tailoring, ensuring garments are built to last. Our timeless craftsmanship pieces are infused with Ghanaian heritage, blending cultural traditions with modern sustainability practices. By combining innovative tailoring techniques with a commitment to preserving heritage, we create garments designed to stand the test of time, promoting longevity and reducing environmental impact.
Brand Vision: Our brand envisions a world where artisanal traditions thrive and flourish. Faced with the alarming closure of 30,000 artisan enterprises in Italy and 2,000,000 in Ghana from 2020-2022, we are committed to preserving and celebrating craftsmanship. Through our dedication, we strive to revitalize artisanal communities and safeguard their invaluable heritage.
Brand mission: Our mission is to revolutionize the fashion industry by minimizing its environmental and social-economic footprint. Through innovation, networking, and education, we preserve artisans' invaluable expertise. Our community collaborates with specialized artisans, fostering multicultural craftsmanship to ensure the lifetime extension of quality garments. Together, we redefine sustainable fashion.