Regardless of the era, authentic, free, and happy individuals come together from school days, grow through sports, and gather around a re during a barbecue, riding on a motorcycle journey, shooting baskets or on the water’s edge, ready to catch the next surfable wave. From the Great War to the present day, dreams and hopes, courage and fears, victories and defeats evoke the same emotions, and people continue to narrate them through their way of dressing, especially through T-shirts and hoodies.
We want to connect this beautiful wild and free people and tell, using modern language, a timeless aesthetic capable of reminding us of childhood dreams and that, deep down, life is simpler than we make it out to be.