At the end of a year that has been out of the ordinary, like 2020, Icon presents a special issue dedicated to the present and future of the shopping experience. An in-depth report and 360-degree overview of the new strategies undertaken by retailers, who, through digital technology, are ready to reinvent stores, transforming them into interactive and multichannel spaces, as well as bona fide driving forces of style, socialization, and vitality.
Interactive mirrors and smart dressing rooms that allow clothes to be tried on virtually. Applications for booking one-to-one appointments in boutiques accompanied by sales assistants, stylists, and brand ambassadors. Plus, concierges who make home deliveries of online purchases, digitalized sartorial customizations, live streaming presentations of new collections, mobile payments and B2B relations. The store of the future is a multi-interactive space, which takes changes into stride along with the new needs of consumers. It envisions separate pathways in the store, integrates user-friendly technologies, and rereads everything in a sustainable key.
Discover what the shopping of a future already at hand will be like, by browsing through Icon’s special issue
Interactive mirrors and smart dressing rooms that allow clothes to be tried on virtually. Applications for booking one-to-one appointments in boutiques accompanied by sales assistants, stylists, and brand ambassadors. Plus, concierges who make home deliveries of online purchases, digitalized sartorial customizations, live streaming presentations of new collections, mobile payments and B2B relations. The store of the future is a multi-interactive space, which takes changes into stride along with the new needs of consumers. It envisions separate pathways in the store, integrates user-friendly technologies, and rereads everything in a sustainable key.
Discover what the shopping of a future already at hand will be like, by browsing through Icon’s special issue