Jumping in the water, letting your feet touch the bottom before kicking back up to surface. And the moment when you are under the water, really being in the moment, feeling powerful yet delicate. And that’s how I want our products to feel when you put them on.

The latest video from the Pitti Fragranze project Sine Cera, in which key figures from the world of artistic perfumery reveal their idea of authenticity, features Jenni Tuominen of Muse & Heroine, the agency founded by Janine Knizia that brings pioneering brands and their stories in Europe following a new concept of a healthy life, clean beauty, well-being and nutrition. As the Commercial Contact for Europe, my job in our company is to formulate the products, looking for amazing ingredients, and really bring high-performance products into life.

Sine Cera, for me, really is nothing more, but more than enough.