UniCredit S.p.A. My Pitti
PRESS SELECTS
Laura Seganti
Editorial
Edition 16
19.10.2020
At Super, stylist of Elle Italia Laura Seganti selects the Tex Mex theme for a virtual fashion story
Laura Seganti is active, cheerful, enthusiastic, and in just a few words ‘extremely Elle’, or rather she perfectly and naturally embodies the Elle style, and especially that of Elle Italy. A visit to the showrooms of Super sees the presentation of her Tex Mex report, where ethic elements dissolve into total white. Traces of New Mexico and Texas explode in laminated accessories, which become serious when ‘cut’ across by total black. An all-purpose trend that recalls journeys and deserts.
ASPIGA BEACH
Flat, woven, and highly colorful.
CREM 38
Suits? Yes, but only if they are filled with great personality: stylish, comfortable, with innovative shapes.  
DOLL
Gypsy style, the perfect outfit for my next summer festival. Because, of course, festivals will be held again. And before you know it, it’s time for Coachella.
EL VAQUERO
She says, hey babe take a walk on the wild side? 
GIANLUCA CAPANNOLO
I just woke up in Versailles, I have a meeting at breakfast. Beautiful and slightly annoyed, I wear my hat. I’m not dreaming, am I? 
IBELIV ECOFASHION
Coco Chanel said ‘Before you leave the house, look in the mirror and take one thing off’. I love the refined simplicity of this off-white suit accompanied by a maxi-bag. 
JE T’AIME BOOTS
There’s a time for daring and a time for caution, and the wise man acts accordingly. Which do you think I chose? 
JUAREZ CAMACHO
Accessories have magical powers. The bag takes me to Mayan civilization, with its colonial cities, mangroves, and cenotes with their crystal clear waters. Now, I’m craving tacos, of course! 
KATHERINA LORETTA
The must-have that makes even the simplest dress stylish. Wear these extremely soft scarf for an evening on the beach, barefoot, while gazing at the stars. 
LES TRICOTS D’O
Knitwear for women created by women. The ethnic imprint is an added value.
LES NEOBOURGEOISES
The hippie-chic style never becomes unfashionable. This total-white look makes me feel like Robin Wright Penn in Forrest Gump, so how could I not love it?
MAISON COMMON
A lace dress and black hat. What else? May the Rock be with you.
MAISON FLANEUR
My journey continues. Today, I’m in Africa, drinking tea with Robert Redford. Please don’t wake me up. 
PIERRE LOUIS MASCIA
I have always loved PLM’s silk shirts for men, so how could I possibly say no to a dress like this? PLM style is unique, or you love it or you love it.
POPPYFIELD
From my villa in L.A., it’s everything. 
SAUDADE BEACHWEAR
I am the bonds I weave with others, said Albert Jacquard. And Saudade Beachwear makes weaving its winning formula.
SHAFT JEANS
Total denim is a trend that will never leave us. Casual, but always super stylish. The coming summer demands puffed sleeves, for an even more feminine result.  
SHIRTAPORTER
Ah, the T-shirt...! It must be spontaneous and have personality, the perfect style: not too simple, and not too sophisticated.
SPARTI HANDMADE
Who said the Western style is only for men? All of the most beautiful actresses have worn it. I choose Claudia Cardinale in Once Upon a Time in the West, and you?
VIRGINIA DI ANNAPURNA
Blessed be the fashion that keeps us changeable and light, even when we would like to be more profound.