At Taste 2022, on the Upper Level of the Main Pavilion, Guido Tommasi Editore’s special bookshop space also returns to Taste to celebrate the love of food and good cuisine and will be called L’ove. A play on words, a phonetic joke, an Anglo-dialect linguistic license as well as a symbol: l’ovo, which means egg. The symbol of creation, a thin shell containing a genetic concentrate of the past projected towards the future. The analogy with books is instant. The egg and the book are perfect shapes, unchanged time capsules, cells that contain the memories and power of new lives, repeatable memories, alchemic and biological tricks of ingredients and flavors. This is the new concept for the Guido Tommasi Editore cookbook shop created for Taste 2022 by Marco Marzini. An exhibition of eggs and short stories for an UOVO-EGG love. Including a special selection of titles connected to the “Zero Waste” theme.