Scandinavian Manifesto

Editorial

Edition 102

08.06.2022

The innovation that arrives from the Nordic fashion scene finds a space in the Scandinavian Manifesto exhibition project, one of Pitti Immagine’s principal and most established international collaborations. Once again at this edition, a selection of collections designed by reference brands and up-and-coming fashion designers from Denmark, Sweden and Norway, renew the partnership between Pitti Uomo and Revolver Copenaghen, the fair platform for Scandinavian fashion brands. At the Costruzioni Lorenesi, Scandinavian Manifesto is an independent space designed to focus attention on a stylistic universe with unique characteristics. Here are the brands at this edition:
Soulland, Les Deux, Palmes, Adnym, BLK DNM, Wood Wood, Berner Kühl, Rue de Tokyo, By death.

Les Deux

The story of Les Deux is about an intercultural relationship between a political refugee and a prep boy. A relationship based on mutual inspiration, embracing the diversity of their respective backgrounds. It has become the foundation for a brand open to all genders, politics, cultural origins, and religions: Les Deux is for everyone. The vision is to create a niche in the fashion industry based on a dualistic approach that combines different styles: the meeting point between Ivy League boys and effortless street fashion.

Wood Wood

Since 2002, Wood Wood’s ambition has been to influence culture through contemporary, accessible streetwear and community-driven projects. To elevate the brand’s purpose, Wood Wood engages in special collaborations with established brands and independent artists to develop products and non-commercial activations — with each project encompassing live and digital experiences. The brand was founded in Nørrebro, Copenhagen, by Brian SS Jensen and Karl-Oskar Olsen and has since expanded to include stores in Aarhus, Berlin and London.

Berner Kühl

Frederik Berner Kühl is the designer and founder of his eponymous brand Berner Kühl. Informed by a past in production before moving on to design and a Master's degree from Polimoda in Firenze, Frederik is striving to convey his vision in ultimate materiality.
Prolonging his vision of texture and feel, his ideas first solidify into materials, which are then driving the actual design. Always utilizing the key attributes of the raw material in the fabric development phase, the designs often end up being highly dependent on their material origin. The fabric decides what shape is best showcasing the material quality.

Rue de Tokyo

The Copenhagen-based brand combines aesthetics from two worlds. Inspired by Japanese design, it pays extraordinary attention to detail and strives for perfection. Meanwhile, it inherits from France a commitment to craftsmanship and a respect for the arts. Founded by David Andersson Sahlin in 2016, Rue de Tokyo stands out for its natural elegance and absolute timelessness. It is inspired by David's life in Paris, Florence, and Copenhagen. The brand uses natural and organic materials and some of the best fabrics in the world.

By Death

A gender-less label from Copenhagen. The collections feature new styles made in Europe from deadstock materials and upcycled one-of-a-kind vintage pieces. Inspired by subcultures of heavy metal and hillbilly biker clubs BY DEATH provokes havoc and rebels against notions of decency. BY DEATH gives birth to materials, garments and motives that have been buried into graves of distress, by resurrecting them into unique pieces and limited edition collections.
Firmly believing that turning trash into treasure can make a big difference to reduce footprint. the quote “One man’s trash is another man’s treasure” is not just empty words, it’s the foundation of the BY DEATH brand.