UniCredit Main Partner of Pitti Immagine

News

Edition 102

26.01.2021

Pitti Immagine’s three-year collaboration continues with UniCredit, the pan European banking Group which is determined to maintain strong roots in the territories and a wide-ranging relationship with the communities in which it operates, supporting them on multiple fronts. Concentrated on the topics of sustainability and innovation, with a particular focus on supporting the internationalization of Italian companies, the collaboration with UniCredit is manifested at Pitti Uomo, with the Sustainable Style project, a platform for responsible menswear brands. There will also be a program of rendezvous at the UniCredit Theatre, the arena inside the Fortezza da Basso where, over the four days of the fair, talks and conversations will be dedicated to sustainability and innovation, encompassing fashion, economics, retail and lifestyles.

We are proud to be working alongside Pitti to realize a top Made in Italy fashion event. Pitti Uomo has always been an important and prestigious platform on an international level and, this year, there is an increased focus on innovation and sustainability. We consider these aspects to be essential for the sustainable growth of business and our Group is able to make customized advice and solutions about them available to companies in order to facilitate the processes for developing production chains. Therefore, we are continuing to enthusiastically support Pitti Immagine by actively participating in its initiatives. In this way we are confirming our concrete commitment to supporting the fashion sector and, more in general, the real economy, paying great attention to the creation of sustainable value. This is our way of being part of the solution

— Livio Stellati, Head of Territorial Development UniCredit Centro Nord