Catch up with old friends and new at Pitti Uomo 103

Editorial

Edition 103

23.12.2022

Pitti Uomo has always blessed you with choreographed designers and brands from around the world, breaking them into well-thought-out sections that align with the season's trends. Most recently, we added S|STYLE sustainable style to our areas of the Fortezza. Now in its sixth edition, it is a mainstay of the fair and an area all brands should be looking to for inspiration and guidance in their manufacturing and design setups.

For PITTI UOMO 103, we welcome back an old friend in the form of the I GO OUT section whilst introducing two new exciting areas, the SIGN and PITTI PETS. For past Pitti pilgrims, I GO OUT will be familiar. An area dedicated to the love of the outdoors is more relevant than ever. The great outdoors is being rediscovered in new ways by more people, whether that's because of three years of enforced lockdown or a new belief in mental well-being through nature. Either way, treated with respect, the exploration of nature can only be a good thing.

When Gorpcore was first coined in 2017, it was used to highlight a niche group of metropolitan consumers that had begun making technical outdoor wear a style staple. Since then, the movement has grown to become one of the most important fashion trends of 2022, with global shopping platform Lyst confirming its status in its latest quarterly index. More than just a trend, the appetite for baggy protective outerwear has been recognized as a wider lifestyle movement as consumers increasingly look to technical outerwear and footwear that could withstand the elements.

— @samutaro

And this is just one facet to outdoor wear's rise in day to day style. On the other side is a rise in luxury brands also picking up on the publics increasing interest in technical outdoor wear. Take the Gucci x Northface, Jil Sander x Arc’teryx, Salomon x Margiela, Loewe x On; the list goes on. All these popular releases have sparked the style-savvy to seek alternatives to these collabs in an effort to replicate the looks in a more cost-efficient way. This season’s I GO OUT heralds the ones who have been doing it for years and the ones pushing the boundaries of outdoor technical wear in new and never before seen ways. So come by and check out collections from the likes of Alba Optics, Cotopaxi, Coxmoore, Ræburn, Holden, Holubar X Vibram, Holubar X Nigel Cabourn, Keen, Streim, Teva, True Tribe, Yarmouth Oilskins, and Yogi.

PITTI PETS
Whilst our attendees are some of the best dressed in the world, we always wondered how their pet's sartorial style lived up to their owners. In the past we could only imagine how good a line up of furry and fluffy guests would look arriving to the Fortezza first thing on a Tuesday morning, posing for pictures in their best fits. Well, imagine no more. This year architect and designer Ilaria Marelli has curated an area with 15 exciting brands dedicated to the future of pet's clothing, accessories, products, and homeware. With brands such as Moncler already breaking the internet with pet-friendly collections, this is a market that is strongly expanding. Expect to see such names as Frida Firenze, Lollipet, Manto, Omniagioia, Poldo Dog Couture, and The Painter’s Wife.

the SIGN
Pitti Uomo is also The place to Live!
the SIGN, in the Sala delle Nazioni, is a special area devoted to design, home decor, furnishings, and style accessories, which has been conceived as a necessary extension of the show.
People don't live by fashion alone, after all!
Eleven highly original creative excellences, a functional and sustainable aesthetic, for a kaleidoscope of living solutions, including small furniture and lighting options, accessories, and unusual objects.
From hyper-functional style to decoration for decoration's sake, from daring divertissement to luxury craftsmanship, the SIGN is meant to leave a mark on domestic projects and the workplace as a deep dive into the contemporary lifestyle that enriches the Pitti Uomo experience. The brands: Bidone Design, HolyPOP, Iammi, Insulti Luminosi, Robirenzi, Sekkei Sustainable Design, Situer Milano, Slide, Studio Bojola, The House of Lyria and True.

Another new section introduced last year is back in the form of _SCANDINAVIAN MANIFESTO. An exciting part of the world in fashion and style, producing some of the hottest brands around at the moment. Last year we witnessed an exclusive presentation from Soulland, which debuted its new sneaker with Li-Ning so we are excited to see what's in store this time around. Partnering with Revolver Copenhagen, the area has been curated to include such head turners as Adnym, Another Aspect, Berner Kühl, Rue de Tokyo, and Les Deux.

From Scandinavia to Japan in less than five minutes, we are proud to welcome the _ J∞QUALITY FACTORY BRAND PROJECT and _ JLIA JAPAN LEATHER BOOTH to this season's fair. The project will bring together eleven J∞QUALITY certified manufacturers to showcase the best of Japanese craftsmanship. Every generation of menswear enthusiasts has an obsession with Japanese craftsmanship. With Yuya Nakata of the POSTELEGANT at the helm as design director for the occasion, you can explore items that transcend time before bringing them back with you to inspire another generation of dressers to embrace the fine art of Japanese tailoring and craft in clothing design.

From the great outdoors to Scandinavia, to Japan, and beyond, all in the comforting surroundings of the Fortezza. What's not to look forward to?