Pitti Uomo 104 is the place to be !
Edition 104
Welcoming visitors to Pitti Uomo 104 (June 13-16, Fortezza da Basso, Florence) will be a special installation by guest designer Eli Russell Linnetz, founder of ERL. But this is not all. With 825 brands (41% of which are foreign), the exhibition itinerary promises to be rich, dynamic, and unpredictable, as it is packed with unprecedented and crossover proposals.
People want to come back to Florence and meet. Our event always garners more appeal, even at a time that is definitely not easy for the fashion industry. And, it is always chosen and rewarded as the not-to-miss setting for earning recognition and meeting one’s international clients

— Raffaello Napoleone, CEO of Pitti Immagine

New at the Fortezza
A dual layout for I GO OUT
The section dedicated to international brands that produce clothing, accessories, and objects for outdoor living will be present in the Sala della Ronda with a new layout curated by Sebastiano Tosi. At the same time, Japanese brand Snow Peak will be featured in an unprecedented extension in an outdoor space at the Fortezza da Basso.
Highlights @ Pitti Uomo 104
_ FILA F BOX Collection
FILA is participating in Pitti Uomo with a sportswear collection and outdoor garments designed to celebrate 50 years of the iconic F BOX logo.

In its 50th anniversary year, Arena presents an exclusive beachwear collection and a collaboration with The Woolmark Company.

Japan's leading camping brand, Snow Peak, presents its SS24 menswear collection alongside its iconic camping equipment in an outdoor space at the Fortezza.

In the Padiglione della Ghiaia, the historic exhibitor at Pitti Uomo and landmark contemporary fashion brand from Germany makes its return.

_ SUN68 
The new collection is called Color Explosion—a kaleidoscope of shades for a look suitable for any occasion.

_ L.B.M. 1911 
Returning to Pitti Uomo, on the Lower Floor of the Central Pavilion, is a brand redefining the boundaries between Italian sartorial excellence and sportswear.

_ DOUCAL’S Anniversary
In celebration of its first 50 years, the company introduces "Mario," a special edition of its iconic moccasin, along with a special event at Palazzo Budini Gattai.

Florence's historic bespoke tailor shop presents its collection at Pitti Uomo for the first time.

_ CARL GROSS, the German brand known for its contemporary tailoring, presents its collection at the Sala delle Colonne, showcasing its unique world of fashion.

The denim division of the esteemed "world's best pants" brand unveils its SS24 collection along with an exclusive project aimed at supporting young talent in collaboration with Rinascente Firenze.

Always on the lookout for novelty and authentic brands, they are participating in Pitti Uomo with three brands: B.D. Baggies, Baracuta e Filson. 

With the Lost Colors SS24 collection inspired by the Aral Sea, the brand's commitment to water conservation by developing innovative materials continues. Because There Is No Planet B®

At Futuro Maschile, the British brand will present its new collaboration with Nigel Cabourn.

The Danish brand specializing in rain outerwear will bring an art installation evocative of the brand's collection and philosophy to Pitti.

_ SEIDENSTICKER presents at Pitti Uomo the new line in collaboration with Julian Daynov.

In an exciting collaboration, Roy Roger's, the first Italian denim brand, joins forces with Dave's NY, an American workwear store, to present three essential pieces: the work pant, work jacket, and short work jacket. 

Giuseppe Zanotti returns to Pitti Uomo to celebrate 15 years of its men's collection. On this special occasion, the brand presents a selection of evening footwear and iconic tuxedo loafers.

At Pitti Uomo, the iconic luxury jeans brand unveils a capsule collection in collaboration with artist Sexs Dreams, who will be present at the show to personalize a selection of denim pieces with a signature tag.
The NEW NAMES and returns at Pitti Uomo include:
Abtany, Aeroclub, Arena, Barker England, Benibeca, Bernard Zins, Bluemint, Bombers Original, Buffalo, Cahu Paris, Carl Gross, Castaner, Ccs X Carhartt, Detroit Denim Co., Do ™, Domestique, Dorick Marcel, Drykorn, Failsworth Hats, Farmacia SS. Annunziata dal 1561, Giabsarchivio, Gusari Ltd, Hikerdelic, Homecore, Ipanema, Isaora, J∞QUALITY, Kardo, Kings of Indigo, L.B.M. 1911, La Portegna, Le Glazik, Le Temps Des Cerises, Liverano & Liverano Atelier, Lords&Fools, Majestic Filatures Paris, Messyweekend, Rains, Reef, Resolute, Rossi, Rovi Lucca, Seidensticker, Siviglia, Snow Peak, Sp By Sal Parasuco, Samuel Gassmann Paris, Sun68 Beach, Sunspel, Svevo, Toms, Topologie, Uyn, Vetra, Vuscichè, Yvonne S, Wienerblut, Giuseppe Zanotti, and Zoo York.