Sustainable Style
Edition 98
Ksenia Schnaider, co-founder of the namesake brand together with designer and partner Anton, is among the protagonists of the series of video interviews dedicated to the designers of The Sustainable Style. One of the most interesting event-projects of Pitti Uomo 98: a special showcase on eco-sustainability, production ethics, esthetics, style and business which will focus the spotlight on thirteen designers + a special guest who have all embarked upon their own path towards responsible and sustainable fashion.
The video interview is conducted by Giorgia Cantarini, the fashion journalist and independent scouter curator of the project, and directed by Conor Gorman.
Family duo of designers Ksenia and Anton Schnaider began their brand in 2011 with a vision of creating fashionable pieces that combine upcycling, reworked materials and the perfect cuts.  The masterminds behind the brand are constantly experimenting and working hand in hand to redefine the canons of the denim industry. The core focus is reworking denim and sourcing textiles from the local second-hand markets of Kiev, adding Eastern European cultural quotes to their collections and spicing things up with some innovative digital concepts.