Sustainable Style
Edition 98
Andrea Rosso, founder and creative director of MYAR, talks about the history and vision for the brand in this chapter from the series of video interviews dedicated to the designers of The Sustainable Style. One of the most interesting event-projects of Pitti Uomo 98: a special showcase on eco-sustainability, production ethics, esthetics, style and business which will focus the spotlight on thirteen designers + a special guest who have all embarked upon their own path towards responsible and sustainable fashion.
The video interview is conducted by Giorgia Cantarini, the fashion journalist and independent scouter curator of the project, and directed by Conor Gorman.
The Myar line was founded by the designer-entrepreneur Andrea Rosso in 2015 under the principle of reconstructing military garments to give them new life. The name is an anagram of the word “army” and includes his initials. Small tailoring interventions, embroideries and workings with modern technologies to adapt military and civilian clothing to our contemporaneity: a modern vision of the past. The sustainability mission is at the heart of the company's work: choice of natural dyes and cold dyes, dead-stock fabrics and accessories, dust bags made of vegetable fiber and completely biodegradable, engaging small tailoring workshops throughout the Veneto region. Each step is carefully traced and took care of in full transparency and traceability.