UniCredit S.p.A. Partners Contacts My Pitti
Buyers Select:
Lars Braun
Edition 99
Buyers Select focuses on key buyers, who share their ten favourite pieces from Pitti Connect brands.

Lars Braun joined the 87-year-old family business BRAUN Hamburg in 1996.
With two stores based in Hamburg, an additional pop-up concept store, and an online shop, the luxury menswear retailer is one of the few established owner-managed companies in the city.

Alongside his purchasing team, Braun is responsible for the selection of over 120 international designer labels in every new season. We speak to Braun, who expands on his 8 favorite pieces from Pitti Connect brands.

Pleated corduroy trousers
Corduroy is in great demand. This trouser's pleated fit is elegant, but also extra comfortable and offers sufficient freedom of movement.


Ankle-length jeans
The share of sustainable denim in our range is increasing – an ankle-length cut is a must for accentuating the shoes.

Down jacket
Originating in Italy, Herno’s down jackets are high quality standard. A classic and timeless design is essential for me.


Knit jacket 
A modern slim fit knit jacket from Lardini is a good companion for the home office and the office as well. It creates an elegant but unconstructed silhouette.

Save the Duck: quality urban outerwear made of sustainable fabrics. The clear and functional design makes this parka an easy piece to combine.


Long coat 
The Berlin based newcomer brand Arys is just newly integrated into our designer portfolio. The minimalistic designs are contemporary and high-end.

Timeless outerwear 
Ten C is also new to our portfolio. The japanese jersey adapts perfectly to the body, but still is solid and was created to last forever.

Lightweight jacket
A lightweight jacket by CP Company in a classic olive colour shade. Its signature hood goggle-lenses are the perfect companion for urban outdoor mobility.

The brands featured in this Buyers Select:
Thanks to the extraordinary grant of the
ICE Agency and the Ministry of Foreign Affairs of Italy

Main Sponsor Unicredit S.p.A.