Exhibitors Spotlight:
Edition 99
MR*73’s FW21 Collection Is a Fresh Take on Vintage Heritage

Exhibitors Spotlight focuses on a selection of brands exhibiting at this year's Pitti Uomo, showcasing their upcoming collections and special upcoming projects.

“The sporty style in clothing, in general, is becoming more and more popular and responds to the need for easy care and easy wear. From soft tailoring in formal wear to home wear and fashion, sportswear now seems to contaminate every stylistic choice and an ever-growing market. Our company puts its know-how and tradition at the service of new challenges, types of products, and brands. MR*73, is born to meet market demand in the cutting-edge sportswear sector, with a strong DNA based on the contamination of three worlds: sportswear, vintage, and streetwear, with special attention to quality and manufacturing.” - Luca Palmucci, Product Team Director.
MR*73’s upcoming collection is focused on identity. Referencing collegiate and Ivy League styles, the pieces embody a sense of nostalgia. Made up of over 50 garments, the collection includes varsity jackets, cardigans with embroidered collegiate-inspired motifs, and tonal workwear-inspired co-ords.
Tied by a unified theme of vintage heritage, the pieces are designed with a relaxed feel. The silhouettes are easy and the washes are varied, making for archive styles with a fresh twist. With versatility in mind, some pieces can be individually customized with unique patches.

A fusion of archive staples and modern inspiration, the brand translates its vintage research into key garments, updating the classic styles founded on traditional concepts with modern techniques.
Infused with rich details and patterns, classic check prints are used effortlessly, while hooded sweatshirts and beanies are adorned with graphic prints. A mix of tradition, streetwear, and sportswear, the ‘roots-based’ collection brings a unique yet familiar edge to heritage styles.
Explore the collections, contact the brand, request an online appointment, and much more.