INTERVIEW WITH BUYERS ON PITTI BIMBO 90

Lydia Parkes, Assistant Buyer, LIBERTY, United Kingdom:

This was my first visit to Pitti Bimbo and I found it surprising.  The atmosphere was pleasant and relaxing, unlike other sector events.  I was able to calmly discover the collections and understand the identity of the brands we work with, even comparing them with each other.  My objective was to identify new boutique brands, something special and unique, and I found many interesting names, especially in The Kid’s Lab!
 
Wael Al Fatayri, Senior Buyer, AL TAYER GROUP, UAE:
Pitti Bimbo is the first key event in my calendar every season.  It is a unique destination where I can cover numerous brands in my portfolio.  The fair has undoubtedly evolved over time and today it hosts increasingly interesting brands.  The atmosphere is excellent, the catwalk shows, the pop ups and the presentations were all truly enthralling and contributed to creating the mood of the whole season.  The sections I prefer are the Main Pavilion, Sport Generation and Apartment.  In the collections I also noticed a great sensitivity towards protecting the planet – from the materials used, to the graphics and the communication of the brands; and then I found a strong return of 1970s Hippie inspiration.
 
Shana Laub, founder of SHAN AND TOAD, United States:
Pitti Bimbo is absolutely the most complete fair in the world of childrenswear. I am always struck by the creativity articulated by the layout set of the Fortezza as well as by the displays with which the individual brands express themselves.  The sections I prefer the most include the ground floor of the Main Pavilion and Apartment which represents a regular shopping experience with its spaces that are so well laid out, just like real boutiques.  Great attention is paid to every detail of the organization and the visit is made even more simple thanks to the App.
 
Yevgenya Bugreeva, Head Buyer Childrenswear department, TSUM, Russia:
The atmosphere at Pitti Bimbo is always incredible.  The names that count in the world of childrenswear are all gathered together here, because it is undoubtedly the sector’s most important fair.  At this edition we concentrated in particular on the new collections of the brands we work with already, with the aim of boosting our professional relationships.
 
Louise Roze, buyer and store manager, CENTRE COMMERCIAL KIDS, France:
This was my first experience of Pitti Bimbo so the website and app helped me find my way around.  I was very surprised by Apartment, its universe is truly special.  The Eco-Ethic section is the one that interested us the most seeing as we share the value of eco-sustainability.  I also liked KidzFizz and The Nest: working with small brands is essential and falls within our vision.  The trends for the AW20 season emerged very clearly: practical clothing that is also beautiful and fashionable, neatly dressed children borrowing adult styles, but always with lightness and joy.
 
Caty Gandossi, buyer, BONGÉNIE GRIEDER, Switzerland:
It is important for our group to take part in Pitti Bimbo to find new brands.  The fair has really evolved over the years, the Main Pavilion hosts the collections of many new companies.  I liked this edition even more, particularly The Kid’s Lab: the indications and signage regarding its various sections were really useful for finding your way around better.  Among the main trends I noticed in childrenswear was greater research into sustainability.
 
Xu Chao, buyer, SINYEE KIDS, Suzhou - China:
This edition of Pitti Bimbo was the first for me.  I saw a wonderful energy and great visitor attendance. Among the sections that I liked the most, I should mention The Kid’s Lab! which hosts various brands we already work with.  The KidzFIZZ fashion show was really great too.  We will definitely return for the next edition.