NICE LICENSING by Bologna Licensing Trade Fair

Broadcast by Cartoon Network and Boing, the new Ben 10 series tells of the adventures of 10-year-old Ben Tennyson, who, thanks to Omnitrix, can turn himself into ten spectacular powerful alien creatures.


The first BEN 10 series, aired in 2006, became one of the world’s top brands for children overnight, generating more than 4.5 billion dollars in retail sales.


Taken from Three Bare Bears, the web-comic by the Korean Daniel Chong, “We Bare Bears” tells the stories of three bear brothers getting to grips with the typical everyday life of kids. 

The series is shown on Cartoon Network and Boing. The licensing programme has just debuted in Europe, while in Asia and the USA it already has important partners, especially in the fashion and accessory category.