Events Calendar 13-13 September 2020

RAW / Woods, in the Scented Forest

13.09.2019 | 10:30am - Stazione Leopolda, Conference Room

The Pitti Fragranze format that dedicates space to the most important ingredients in perfume, makes room for wood, a protagonist at the heart of many olfactive creations. MANE chronicles the paths of woods: their origins, secrets, trends and progressions. Only for Fragranze registered visitors. 

Jean Claude Ellena. A Retrospective

13.09.2019 | 11:30am - Stazione Leopolda

Exhibition opening.

The Fragranze Observatory / The latest installment on the culture and market of international artistic perfumery

13.09.2019 | 12:00pm - Stazione Leopolda, Conference Room

The second edition of the Observatory organized by Pitti Immagine and conducted by economist Marco Richetti examines the economic dimension of the artistic perfume industry and the evolution of the business model for the perfume sector, with a focus on the economic sustainability of the sector's business models, and with an analysis of the distribution system and its future prospects. Only for Fragranze registered visitors. 

TALK / A Pleasant Welcome: The Online / Offline Retail Space Design Matters

13.09.2019 | 3:00pm - Stazione Leopolda, Conference Room

 An open conversation on how to design for and understand the needs of today’s consumers vis-à-vis the world of mono-brands and multi-brands. The speakers: Valentino Di Liello (Campomarzio), Nicolas Cloutier (Nose), Adriano Genro (Retail Space Designer), Sarah Rotheram (Miller Harris), Maxime Garcia-Janin (Sillages Paris). Host: Julia Ahtijainen. Only for Fragranze registered visitors. 

Jean Claude Ellena “L'écrivain d'odeurs” - Book Signing

13.09.2019 | 4:30pm - Stazione Leopolda, Nez Magazine area

TALK / Chandler Burr in conversation with Jean-Claude Ellena

13.09.2019 | 6:00pm - Stazione Leopolda, Conference Room

Only for Fragranze registered visitors. 

Opening Cocktail

13.09.2019 | from 6:30pm - Stazione Leopolda, Piazzale Gae Aulenti

Viale F.lli Rosselli 5, Firenze

Only for Fragranze registered visitors. 

TALK / The Communication of a Scent: Staff Trainings in Perfumery

14.09.2019 | 10:00am - Stazione Leopolda, Conference Room

The words for saying something, the gestures for proposing it: a journey through the communication of perfume, for educating and opening the path to new approaches. Among the speakers: Remco Veerbooij (Skins), Francois Dahdah (KAON and Cartier Parfums). Host: Julia Ahtijainen. Only for Fragranze registered visitors. 

Olfactory Punctuation / A Short Novel on Men's Fashion

14.09.2019 | 11:00am - Museo della Moda e del Costume di Palazzo Pitti

Piazza Pitti 1, Firenze

A special guided tour led by Elisabetta Invernici, in which works and clothes will be combined with perfumes and fragrances. For reservations rsvp@pittimmagine.com (places are limited).

Rose & Cuir - Jean-Claude Ellena for Editions de Parfums Frédéric Malle

14.09.2019 | 11:00am - Stazione Leopolda, Conference Room

Presentation of the latest unique creation by Jean-Claude Ellena.

Digital Workshop / The essence of digital for the fragrance market

14.09.2019 | 12:00pm - Stazione Leopolda, Conference Room

The digital sphere as an enrichment of the brand experience:the presentationconducted by Ivano Cauli, digital transformation expert from Openmind, tackles the most important aspects of the digital sphere, from branding to the user experience. Only for Fragranze registered visitors. 

TALK / Like a Second Skin. Skincare: perfect skin for men and women is the goal

14.09.2019 | 2:00pm - Stazione Leopolda, Conference Room

Perfect skin, for men and women, is the goal. A special focus on the world of skincare amid trends and future projections. With the participation of Stefano Manfredini of Università di Ferrara, together with Janine Knizia (Muse&Heroine), Paola Malaspina (The Beautyaholics Shop), Michela Motta (Elle magazine), Fabia di Drusco (L'Officiel Homme, Style Magazine). Host: Julia Ahtijainen. Only for Fragranze registered visitors. 

Michael Edwards "Perfume Legends II" - Book Signing

14.09.2019 | 3:00pm - Stazione Leopolda, Nez Magazine area

Acampora: Scent Time Capsule

14.09.2019 | 4:00pm - Stazione Leopolda, Conference Room

Acampora Profumi embarks on a trip back in time, revisiting Studio 54 and the crowd of artists and dreamers to which Bruno Acampora belonged to. Miguel Matos, perfumer and Fragrantica editor, talks about the inspiration for the Acampora 54 collection, in a thumping presentation of scent, video and sound. 

Pekji: Between memory and dream

15.09.2019 | 10:30am - Stazione Leopolda, Conference Room

Independent Turkish perfumer Omer Ipekci shares his references, creative process and thoughts about perfume.