Hood by Air.
Special Guest
at Pitti Uomo 87

Villa di Maiano

Hood By Air, the New York-based luxury label created by Shayne Oliver in 2006 will be the Pitti Special Guest in January. Hood By Air (HBA) is already admired by members of the trade for its highly creative cutting-edge collections and will produce a special event at Pitti Uomo.

“I saw their first event two years ago, and ever since then I have been struck by the unique creative process developed by the HBA,” says Lapo Cianchi, communications and events manager of Pitti Immagine, ”and by their distinctive way of making each, meticulously styled collection into a strong statement about gender, social class, power and beauty. Multidisciplinary research, roots firmly anchored in underground culture, and the unexpected aspects of certain solutions are all reflected in their fashion shows where performance, music and product define each other. We know that there will be some beautiful chemistry when they meet a city like Florence.”

Founded in 2006 by creative director Shayne Oliver, Hood by Air is the convergence of an ensemble of artists that work in fashion, experimental music, image making, nightlife, and performance. The brand is grounded in radical interrogations of the body as a site for limitless renegotiations of identity and meaning, imagining new possibilities for subjectivity liberated from strictures of the normal. Relying on strategies such as appropriation and sampling, Hood by Air's work subverts traditional divisions between original and copy, human and machine, and art and commerce. Members of the ensemble include: creative director, Shayne Oliver, CEO, Leilah Weinraub, fashion director, Paul Cupo, style director, Akeem Smith, international brand ambassador, Ian Isiah and casting director, Kevin Amato.