Fondazione Pitti Discovery presents


Thirty years at Pitti Immagine Uomo

Museo della Moda e del Costume di Palazzo Pitti

Photo Credits: Romeo Gigli - 1989

 "Pitti Uomo is to menswear as Cannes and Venice are to cinema.”
OLIVIER SAILLARD, creator and curator of the exhibition



On the occasion of Pitti Uomo n.96 (Florence, 11-14 June 2019), the Fondazione Pitti Immagine Discovery presents ROMANZO BREVE DI MODA MASCHILE – A SHORT NOVEL ON MEN’S FASHION, an exhibit showcasing thirty years of menswear from 1989 to the present as seen through the eyes of Pitti Uomo. Passing through the halls of the Palazzo Pitti Museo della Moda e del Costume one by one, Olivier Saillard will recount the history and evolution of menswear, the intersection of Made in Italy with guest designers, and the fashion talents from the international contemporary scene together with the experiences of leading menswear entrepreneurs. The project is dedicated to the memory of Marco Rivetti, President of Pitti Immagine from 1987 to 1995.

ROMANZO BREVE – A SHORT NOVEL will be an exhibition, a permanent collection, a  book/catalog to celebrate the 30th anniversary of Pitti Immagine.
Many of the men, but also the women, who transformed men’s clothing into creative works have passed through Florence,” says curator Olivier Saillard. “In constantly changing settings, classic or bold, and hand-in-hand with the city of Florence and its prestigious locations, these creators of fashion were able to conceive the most over-the-top fashion shows to best serve their collections.”
The exhibition will display the clothes of the designers who breathed life into special events at Pitti Uomo between 1989 and 2019 – when possible, with a look taken from the collections presented in Florence - along with a selection of garments coming from companies exhibiting at the show that, with their special presentations, they have also characterized this period of time, for a total of about 110 brands.
The most important chapter of A SHORT NOVEL ON MEN’S FASHION will lead to the creation of a permanent menswear collection: the Men’s Fashion Collection of the Fondazione Discovery, which will be donated to the Museo della Moda e del Costume of Palazzo Pitti.
Each room in the museum exhibit features pages of an oversized book that presents poetically its contents. Page after page, the exhibition traces unpretentiously in a pop-up format the different currents present in men’s fashion thanks to the presentations of numerous Pitti Uomo special guests. In a whimsical and fictional style, the book examines men’s fashion and its protagonists, sometimes in relation to the historical collections of the Museo della Moda and the men’s portraits present at Galleria d'Arte Moderna at Palazzo Pitti.
Published and distributed worldwide by Marsilio Editore and designed by Studio Lenthal, the book will feature pieces by Angelo Flaccavento, Antonio Mancinelli, Frédéric Martin-Bernard, Suzy Menkes, Serena Tibaldi and Olivier Saillard. With commentary by Giorgia Cantarini and photography by Astra Marina Cabras.
Designers involved in the project include:
032C, Adidas By Whyte Mountaineering, Alanui, Allegri, JW Anderson, Giorgio Armani, Arrivo / Camo, Aspesi, Bagutta, Baracuta, Barbour, Neil Barrett, Bed JW Ford, Dirk Bikkembergs, Boglioli Milano, Borsalino, Boss, Vittorio Branchizio, Carlo Brandelli, Veronique Branquinho, Brioni, Thom Browne, Brooks Brothers, Marcelo Burlon, Aldo Maria Camillo, Camoshita United Arrows, Roberto Cavalli, Nino Cerruti, Tim Coppens, Corneliani, Costume National, Cottweiler, Brunello Cucinelli, Federico Curradi, Diesel, Diesel Black Gold, Dolce & Gabbana, Eastpak, Salvatore Ferragamo, Gianfranco Ferré, Fred Perry, Fumito Ganryu, Golden Goose Deluxe Brand, Jean Paul Gautier, Romeo Gigli, Gosha Rubchinskyi, Craig Green, Herno, Hood by Air, Hunting World, Andrea Incontri, Juun J, Richard James, K-Way, Kenzo, Adam Kimmel, Kiton, Kolor, Yoshio Kubo, Lardini, Levi’s, M1992, Magliano, Martin Margiela, Marni, Antonio Marras, Missoni, Moncler, Moschino, MSGM, Napapijri, Rick Owens, Andrea Pompilio, Henry Poole & Co, Fausto Puglisi, Fabio Quaranta, Santoni, Slam Jam (Carhartt WIP, Nike), Stefano Ricci, Jil Sander, Sansovino6, Ermanno Scervino, Edward Sexton, Scott Sternberg, Raf Simons, Paul Smith, Stone Island, Sulvam, SuperDuper Hats, TakahiroMiyashitaTheSoloist, The North Face,Timberland, Trussardi, Undercover, Valentino, Viktor & Rolf, Dries Van Noten, Walter Van Beirendonck, Lucio Vanotti, Vans, Versace, Viktor & Rolf, Visvim, Carlo Volpi, Vivienne Westwood, White Mountaneering, Woolrich, Yohji Yamamoto, Zegna.
The Fondazione Pitti Immagine Discovery has purchased high quality vintage garments

from Burberry, Chalayan, Christian Dior, Kris Van Assche, N°21 and Veronique Branquinho. They also will become part of the donation to the Museo della Moda e del Costume.

Photo Credits: Fumito Ganryu - SS 2019

1989-2019: Thirty years of menswear as seen by Pitti Uomo
Florence - Palazzo Pitti
(Sale della galleria del Costume, Sale Contini Bonacossi)
11 June – 29 September 2019

A project by
Fondazione Pitti Immagine Discovery
conceived and curated by
Olivier Saillard

in cooperation with
Caterina Chiarelli
e Simonella Condemi

promoted by
Centro di Firenze per la Moda Italiana
Pitti Immagine

with special support from
Italian Ministry of Economic Development
ITA-Italian Trade Agency
and The Italian Ministry of Cultural Heritage and Activities 

with the support of 
Fondazione Cassa di Risparmio

Photo credit
Astra Marina Cabras