K-WAY HOSTS ITS FIRST RUNWAY SHOW
AT PITTI UOMO
Palazzo Borsa Valori
Classic, contemporary, high-tech, functional and colorful. Five words perfectly expressing the spirit of an icon. Fifteen years after passing under the control of Turin-based BasicNet Group, K-Way the brand known in the world for its waterproof jackets, chooses Pitti Immagine Uomo 97 to celebrate with a runway show its consolidated re-launch.
K-Waywill show on the catwalk some of its most representative designs: from classic outerwear styles, - the legendary waterproof and wind resistant jackets, - to fashion pieces; from traditional double faced options to a wide range of stylish brand’s extensions. At Florence’s Palazzo Borsa Valori, K-Way illustrates through its iconic pieces with a suggestive fashion show, inspired by the brand’s heritage and its signature “Let it rain."
In addition, K-Way will be among the protagonists of the Dictionary Trademarks exhibition, staged at Florence’s Palazzo Borsa Valori. A journey through well-know brands admitted into international dictionaries. Iconic legends.