The global launch of JACK1T TM, the new premium outerwear brand, at Pitti Uomo 96

Ready for the international launch of its first collection, the premium brand, JACK1TTM, the fruit of an initiative by James Holder, the co-founder of Superdry, is making its debut at Pitti Uomo 96. As the Creative Director of JACK1TTM, Holder refined his talent over 30 years of experience in the field of British streetwear. "We are very proud to be launching JACK1TTM – the new High Scarcity Premium Outerwear brand – from such a prestigious platform as Pitti Uomo. We hope that our guests will appreciate experiencing the product as much as we have enjoyed creating it. This result has been achieved following decades of research in the territories of British streetwear and Global Outerwear: a bubbly alternative to established luxury brands with a level of Design Integrity and Scarcity that is difficult to match". With a launch collection featuring over 350 models, JACK1TTM aims to establish itself in the most ambitious and contemporary segment of global outerwear: from down jackets and artic parkas to leather biker jackets and pea coats, plus a series of limited edition capsule collections.