The Latest Fashion Buzz

Men’s fashions projected into the future in a new, special project at the Fortezza da Basso, produced with
L’Uomo Vogue and GQ Italia

In cooperation with Fondazione Pitti Discovery

Il progetto

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At the forthcoming edition of Pitti Uomo (Florence, 7-10 January 2014), in cooperation with Fondazione Pitti Discovery, L’Uomo Vogue and GQ Italia will present THE LATEST FASHION BUZZ, a new project featuring some of the most talented and promising international designers of men’s fashion.

“THE LATEST FASHION BUZZ”, says Agostino Poletto, deputy general manager of Pitti Immagine, “aims at offering support and visibility to prêt-à-porter and accessory designers who work on a new concept of modern in both the formal and sophisticated informal keys. Together with GQ Italia and L’Uomo Vogue we have done intensive scouting and made very careful selections. The designers invited to accept this challenge are not only new names, but also already established designers with a very personal approach to experimentation. It is to them that we want to offer the ideal platform for presenting their unique looks to the top buyers, the press and the international fashion system which, season after season, gather in Florence for the Pitti Uomo fair. One of our several missions has long been that of promoting young talents on the international stage through special projects and events. And this new program fits perfectly into this context, flanking projects such as the Who is On Next? Uomo competition that we produce with AltaRoma and L’Uomo Vogue, or the special area Super Talents, in Milan, curated by Vogue Talents during our Super showcase”.

The collections
– carefully selected key items – will be presented in the Sala Ottagonale, a strategic location at the Fortezza da Basso, with an innovative and striking layout that will reflect the project’s dual spirit: new formal and edgy informal.

Sam Lambert and Shaka Maidoh founded the artistic-creative collective, AFC, to imbue the concept of “sartorial” with new life, revitalizing “time-worn” designs through the dynamic collaboration of their network. This season, ACF presents the new couture line, Avec Ces Frères: tailoring for travel made by masters of tailoring who travel. With its definitely architectural structure, the outfit embraces the image of modern, wearable garments that are clean/linear/creative and travel-friendly.

Andrea Cammarosano

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Andrea Cammarosano launched his label in 2010 with a concept that combines different experiences and influences such as the avant-garde spirit of Belgian fashions, the skill of Italian craftsmanship and a strong cosmopolitan current. Travel is an ever-present theme in his collections that are characterized by a streak of humor and intelligence, Made in Italy and conceived for men who live in London, Tokyo or New York. The clothes are brimming with cultural elements with which to dialogue and play – and are dedicated to citizens of the world.

C.B. Made in Italy

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Cecilia Bringheli founded C.B. Made in Italy in 2010 in Milan; her goal was to produce extraordinarily high-quality and sturdy handmade footwear for men and women. By skillfully combining Italy’s traditional craft skills with the most modern technology, C.B. presents an exclusive range of leather and suede slippers, moccasins, short and high boots. Handcrafted in a small workshop up in Northern Italy, these are shoes for night, day and any occasion, not bound to seasons, they are impeccable and unbeatable travel companions.



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Kavita Parmar, the young designer from India launched her IOU project in 2011. The Madrid-based brand is informed by Mahatma Gandhi’s teachings and dream of a free and economically independent country. IOU aims at creating a team of Indian weavers, European craftspeople and designers from all over the world to develop a new kind of fashion, an ethical fashion. Dresses, skirts, shirts and shoes are entirely handmade using madras and without wasting energy. IOU items are always original and always different, and are characterized by a “code” that speaks of their journey, from weaving the fabrics in India, to making the clothes in Europe.


Kenneth Field

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Designed by Kenny Kusano, a veteran menswear designer, Kenneth Field is a new label entirely dedicated to revisiting classics by giving them a modern twist. A sophisticated sweatshirt for the contemporary gentleman, a close fitting wool blazer, a slim suit with imperceptible details that mark the waist in a unique way: these are the items in the special wardrobe with the understated and classic Kenneth Field spirit. 

Munsoo Kwon

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After important experiences accrued with Robert Geller, Helmut Lang, Thom Browne and Andrew Buckler, Munsoo Kwon launched his first collection in New York, for the 2012 fall-winter season. Having decided to stay away from the market logic that is saturated with traditional menswear, Munsoo Kwon’s designs revolve around silhouettes with modern, carefully thought out lines that rethink the concept of “practical” while maintaining a recognizable stylistic imprint. His is an aesthetic that aims for an impeccable fit – which is achieved through careful studies of proportions and is enriched with unique details.


Rumisu springs from the creativity of two sisters, Pinar and Deniz, and it is set in a magical world of beauty with a great love for their land. The result is a line of ethically made accessories. Each scarf is a one-of-a-kind piece, the illustrations are created by hand and then transferred, to 100% silk with digital printing technology. The edges are hand-rolled and trimmed, by hand, with traditional Turkish Oya crochet, all in cooperation with an UNDP project for promoting the sustainable and economic development of the region’s women.

Six Lee

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Six Lee, the menswear fashion designer based in Antwerp and Hong Kong, founded his brand in 2011 after having worked with Alexander McQueen’s team. His collections combine well-defined, clean lines with soft, dreamy colors and boyish details that all come together in a unique silhouette with new proportions and a modern twist. Each season the inspiration comes from different music and film genres that are reread through the eyes of an incurable romantic.

Sasha Kanevski

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Sasha Kanevski has founded his eponymous brand in 2010. Same year he started to show his women's and menswear collections at Mercedes-Benz Kiev Fashion Days, quickly gaining a cult following among the local and international press. Sasha.kanevski has established itself as one of the strongest independent fashion labels in the country, showcasing his collections during Berlin and London Fashion Weeks and, in April 2013, with a catwalk show during Aurora Fashion Week in St. Petersburg. His collections aredefined by strong, sharp tailoring fused with smart functionality and high-tech materials.


Tigran Avetisyan

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The menswear designer from Saint Petersburg in Russian, created his collection for the graduate show at Central Saint Martins with the support of the LVMH (Louis Vuitton Moët Hennessy) group. The unusual debut was highly praised by the critics for the quality of the garments and for the creative/subversive elements of his poetic. His collections, the result of brilliant use of salvaged materials, embody the restlessness of his generation with slogans such as “No Jobs” and “Nothing Changes”. The aim is to create garments with a timeless style that are capable of dialoguing with the wearer.


W-D Man

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Salvatore Batello takes his inspiration from the pen of Ernest Hemingway to create W-D Man, a capsule collection of men’s jackets borrowed from English tailoring tradition and then reedited according to the contemporary canons of Made in Italy. The brand is based on a revisitation of the sport jacket, presented in six versions for indoor and outdoor wear, to bring back a forgotten style that is comfortable yet disciplined. Traditional shapes and modern fits, join hands with a range of fabrics specially selected for this revival of menswear classics. 

The FONDAZIONE PITTI DISCOVERY projects are made possible thanks to contributions from the CENTRO DI FIRENZE PER LA MODA ITALIANA and PITTI IMMAGINE