“Cai água” is the Portuguese expression of falling water. The outside world knows Portugal for its sun and beaches, but the truth is that there is a region where more water falls from the sky than in London or Copenhagen. It is the green landscapes of the Minho, facing the Atlantic, and the tradition of fishing along the coast that have inspired CAIÁGUA, a brand that tries to answer a simple question: why shouldn't we feel comfortable and attractive on a rainy day, as we do on a sunny day?

A collection of promising names from the Portuguese fashion scene will take center stage in Florence thanks to the Fondazione Pitti Immagine Discovery’s collaboration with Selectiva Moda/FROM PORTUGAL. This creative platform will focus on 8 Portuguese brands working in apparel and accessories protagonists of a special exhibit at the Spazio Carra inside the Fortezza da Basso (Padiglione Centrale - Lower Floor).


Located in the town of Manteigas in the Serra da Estrela mountain range, the highest point of continental Portugal, the brand is the oldest family owned certified artisanal business in the country. Since 1925, the label oversees the entire cycle of wool production from shearing to the final product, following an ecological and sustainable philosophy. The wool is derived from a local sheep breed (bordaleira Serra da Estrela).


After graduating in Fashion and Textile Design in 2008 and working for a few years as a freelancer, Costa founded his own HUGOCOSTA label in 2010. The brand started out with a focus on classic clothing and streetwear for men and has now expanded into accessories, including sneakers, leather backpacks and unisex garments.


Founded in 2012 by designers Rute Vieira and José Lima, leather goods brand Ideal & Co seeks to reinterpret, preserve and share the beauty of what is genuine and Made in Portugal. The label’s collection of bags and backpacks are handmade in Portugal using the best vegetable tanned leather and selvedge canvas, bringing tradition and contemporaneity together in the design, construction and finish of each piece.


Launched in 2015 in Leiria in Central Portugal, the brand creates its range of shoes by using traditional, handcrafted techniques to ensure each pair is of unparalleled quality and durability. Maximizing the know-how of Portuguese craftsmen, Labuta makes quality, hard-wearing footwear using Goodyear welt construction along with a collection of bags, belts and hand-stitched jeans in selvedge denim.


The Porto-based was launched by Portuguese designer Tânia Nicole, who presented her first collection in 2015. The label has been inspired by the classics from the masculine universe and draws details from sportswear. Nicole has been the recipient of many awards, including the Fashionclash prize in 2016 in Lisbon, which led her to present her award-winning collection in Maastricht, the Netherlands.


From sunrise to sunset, from sunset to sunrise. Portuguese eyewear brand Poente comes from a cycle in which the community generates creations and these creations generate a community. Inspired by a young aesthetic, a sharp design and a modern identity, the collection features nine models developed with Italian materials of the highest quality and made by hand by expert craftsmen in Portugal.


Founded in 2016 by Luís Campos and Vanessa Marques, the Westmister brand is a sophisticated assortment of menswear accessories (socks, underwear) developed and made in Portugal using 100 percent Portuguese fabrics. The collections are inspired by the vastness of the bucolic lands of the Alentejo, with earth tones that predominate on the one hand in contrast with a more vibrant register that takes us back to the imaginary waters of the Mina de São Domingos of Mértola.