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Powered by the purpose and drive of drinks brand Red Bull, fashion brand AlphaTauri was founded with a desire to produce lifestyle pieces that fuse functionality and innovation.
Its design tropes include fluid, breathable silhouettes and versatile styles that are adaptable for work, rest, and play. Clean and classic by nature, its aesthetic is simple and modern with neat and nuanced technical touches. We spoke to brand CEO Ahmet Mercan about the brand ethos, its SS23 collection, what’s next for the brand, and more.
AlphaTauri was founded on 'innovative fashion technologies' – can you talk about any new developments that the brand has incorporated into the SS23 collection?
This season, 3D knitwear offers new yarns in addition to the core performance yarn – such as Cashmax – a mix of cashmere & Coolmax, Primaloft and a Tencel-mix yarn. Manufactured in one seamless piece, the looks offer a perfect fit and incredible comfort. The variety of yarns offers an unparalleled choice of materials and touches to the pieces. The breathable, 3-layer membrane Taurobran® is well established in outerwear – such as in the core parka KOOV for men and KAAV for women.
How do you provide 'functionality and innovation without sacrificing style'?
By starting with a creative idea, a seasonal inspiration, then building the collection on it. Functionality and innovation are a core feature with AlphaTauri products, and they come to life through materials, features, and details. So it is not at all about sacrifice, quite the opposite: it’s added value.
What was the initial concept behind the SS23 collection?
The seasonal cue for the collection comes from the sun-kissed colour palette: Flamingo Pink, Skydiver Blue, Mango, Flint Beach and the AlphaTauri Navy join forces to translate a sensation of summer escape and communicate happiness. A tropical print sparks joy and vibrancy in the collection, highlighting natural details that take inspiration from the forms and motifs of corals.
Please talk us through the main influences behind this collection – were there any that were non-fashion related?
After years of uncertainty and pressure, we yearn for alone time, far away from the reality of the everyday. In a carefree desire for escapism, the AlphaTauri Spring/Summer 2023 collection takes us to a private island. Hidden away from reality, the private island is a space where light, sun and sea provide an exclusive sensation of relaxation and protection. Clear skies are joined by a chorus of birds singing; the privacy of the island creates a sense of security and remote serenity.
What are the key pieces that you are most excited about from this collection and why?
In womenswear we have natural knits and cashmere blends that play on textures, in a special palette of light blue and whites. A variety of knitted items are offered from structured knit jackets to lightweight cashmere mix jumpers and net-structure dresses. In menswear, key items are the elevated KOOV parka as well as further Taurobran® items such as a summer blouson and jumpers – combining structure and softness, working with the sensations of sophisticated textures.
The second delivery window in early February features key looks, including a lightweight ripstop coat in the womenswear collection, combined with a dress in the seasonal tropical print. A summer-friendly trouser suit in mango, paired with a top in a new 3D Knit yarn is a striking silhouette. In the men’s collection, a matching technical set with blazer and trousers is a key look. Combined with an interlock sweater, the set brings an elevated sense of relaxation to the pieces.
What key element would you like people to take from this collection?
Refreshing colours, a variety of textures and structures, summer-friendly items, innovative details and features for added value.
What was the biggest issue that you had to face during the design process for the new collection and how did you overcome it?
The research of premium, innovative materials and implementing them into functional and creative designs are the biggest challenges each season. Close collaborations, strong research and the joy of designing make us achieve the perfect product for AlphaTauri.
What's next for the brand?
The second semester will see the launch of our innovative Heatable Capsule Collection 2.0 – a smartwear capsule of products that can be heated via a smartphone app. It was developed together with Deutsche Telekom and Schoeller Textil and is already the second edition. Also, October 2022 will see the opening of our flagship in Knightsbridge, London – the first store in the UK.