Brand Profile
The Green George style is inspired by the English taste: elegant, high-class, made of a few elements combined with skill. It is the style of the businessman, with sober taste and attention to quality. The shoes are 100% Made in Italy and meet the need for refinement typical of connoisseurs. The craftsmanship also ensure a very high level of comfort and reliability. Green George accompanies professionals in their business and leisure time, with a range of models from the most elegant oxfords to sneakers. In 1971 Dino Granatelli founded in Montegranaro one of the first companies of the Footwear District of Marche. Master shoemaker with an unconditional love for his work, Dino follows the centuries-old tradition of the area and dedicates himself to the handcrafted production of shoes. Despite the industrialization of the sector, Dino does not give up his passion for handcrafting materials. He carries on a family business model inspired by the ancient artisan workshops, whose fundamental principles are the passion for work and the attention to quality. In 1980 Mario and Andrea joined their father Dino in the business. Since they were children they spent a lot of time in the workshop, so much so that the skins and tools of the trade soon became their favorite games. Fascinated by their father's manual skills and enraptured by the intense scent of leather, they enthusiastically learn all the tricks of the trade. Dino proudly passes on not only the techniques, but above all the dedication and respect for tradition. Andrea is the soul of the Green George style. As a child he discovered the English taste through the stories of his father Dino and, with his imagination, he soon transformed the businessman into an almost legendary figure. Driven by the curiosity to see with his own eyes what he had imagined, at the age of 18 he left for England. In the city, he fell in love with the style of the businessmen who walked quickly through the streets and immersed himself in London life to understand the essence and capture the details. He comes back with renewed enthusiasm and, more aware, he works with his father in the laboratory to transform the experiences and sensations into products. His goal is to transfer in the shoes the charm of a timeless taste, always attentive to the news and trends of the moment. Green George shoes are designed to ensure the maximum result of style and comfort. The design begins with the creation of shapes that combine elegance and comfort. It continues with the choice of materials: the first quality leathers offer an enveloping softness, the leather or natural rubber of the soles provide natural rubber of the soles ensure grip and flexibility, the leather of the insoles increases breathability. breathability. Every detail contributes to creating excellent and durable products. Green George's tradition of craftsmanship is expressed in the workmanship handed down for centuries by master shoemakers. The Blake and Blake-Rapid, thanks to the stitching that joins the upper, lining, sole and insole, increase flexibility, resistance and impermeability. The Ideal processing, in which the upper wraps around the edges of the sole, guarantees particular comfort and softness. Attention to new trends has introduced the technique of the washed shoe, which gives a customized vintage effect to the footwear. Green George makes shoes with attention to every single detail, as a must for a luxury production. In line with the English style, the added value is found in the natural imperfections due to the workmanship entirely by hand. The company prides itself on creating unique products of refined quality that meet the needs of an expert and refined clientele. According to the spirit of Green George, the value of a product is also manifested in the after-sales service and assistance. The company, to ensure high quality standards, repairs seams and uppers and replaces bottoms for defects due to manufacturing. In case of new production, restocking times are 3-4 weeks. In addition, Green George pampers its customers with extras: it offers polish finishing on request and additional laces at the time of purchase.