mjoDOG was born from the meeting of two passions: the infinite love for dogs and a strong attitude to fashion. The vision is to dress dogs with the same elegance as their owners.
We want to bring high fashion to pet's world, aware that made in Italy trademark is an added value. The goal is to become, within a few years, the reference brand in the dog accessories production, the DIOR of the pet market. We also have a great interest in protecting the environment.
Our mission is to create accessories dedicated to puppies but loved by their female owners too. We create products using only high fashion materials: silks, brocades, precious metals, refined leathers come together to give life to exclusive, original and elegant accessories like the most fashionable garments. We create and design in Milan, the international fashion capital, and produce in Italy using artisans who work for the most exclusive fashion maisons. We want to open a new path: entering shops for "humans", boutiques, perfumeries, jewelers, with objects for animals.
mjoDOG, a brand owned by Smartrade sas, was born in November 2020 after an intense meditation when we were forced at home by the lockdown. While managing the successful family company that deals with a completely different sector, we wanted to listen to our talents and skills that have been fotgotten for a long time. The lively creative passion and the taste for beauty have therefore re-emerged in our soul. The management experience acquired over the years has allowed us to have a managerial approach towards the new company, tackling the project with an entrepreneurial and solid spirit. The ambition to create something unique and successful did the rest...