PIER SICILIA was born in 2019, from an intuition of Pierfrancesco Virlinzi.
Inspiration is the almost mythical figure of the grandfather. Man who lived in Sicily, with an eye to the world.
Polyglot, aesthete, tireless traveler and talented sportsman, it was he who inaugurated the first ski resorts on Etna; to then be ready, given up on technical clothing, to enjoy a day by the sea in style in your own bathing suit.
And not just any, but the one created by local artisans by carefully selecting every detail, from the cut to the color, from the fabrics to the stitching, up to the buttons. Time was not a concern, annulled by the magic of the finished product, in which to concretely find his precise idea of style. Refined, sunny, ironic.
These are the values that Pier Sicilia embraces in its lines, creating a cultured and, at the same time, seductive and vital new look.
A dive into the past, brought back into vogue and reinterpreted to translate it into a contemporary look that breathes the values and suggestions of the island.
This is how a new Sicilian lifestyle is born, which does not compromise on quality and the desire to relive - in a modern key - an era where time does not force, but gives space to that craftsmanship which is the signature of the Project, and an example of Made in Italy more authentic.