TIME FOR PLANET: WATCHES WITH SOUL
ITALIAN STYLE for a MORE SUSTAINABLE FUTURE
THE SUSTAINABLE LUXURY WATCH
TFP watches display a strong personality; they are rich in technical content, sporty, but elegant, ideal for everyday wear and suitable for all occasions. They are dedicated to ‘Modern Day Planet Explorers’, to those who love life in all its facets.
TFP watches offer unbeatable value considering the features of unique design, quality of materials and the performance delivered. Then add to that the sustainability credentials of the watch itself and of TFP as a company. TFP timepieces are designed to have an original look, also thanks to their hand finishing.
SUSTAINABILITY: THE VISION
TFP srl SB, a first for an Italian Luxury company, has been established as a B-Corporation that is a company aiming for profitability, but also delivering a common Benefit for all stakeholders and for the global Biosphere. TFP’s philosophy naturally leads to manufacturing high Quality Mechanical Watches , whilst still protecting the Planet , improving our quality of Life, today and tomorrow.
TFP WATCH COLLECTION
those who choose to wear a TFP timepiece are exploring a new trend in personal luxury and expressing their commitment to sustainable elegance
The TFP project was born from a very simple, innovative and original idea; to develop an Italian mechanical watch that satisfies the desire to possess a luxury object in the knowledge that it has been created with respect for the Planet. Each stage in our process, from design through production and onto distribution, is designed to guarantee the lowest possible impact to the environment and the planet. This spirit is perfectly captured: “Sustainability is THE luxury that everyone should be able to afford”
TFP founders are managers, professionals, entrepreneurs with highly relevant and successful professional experiences, both in Luxury Goods and other businesses.
TFP is the expression of the will of its Founders, who share the passion for innovative, unique and exclusive objects, and are focussed on achieving Sustainability for the Planet, knowing that sustainability is due now for themselves and -above all- for future generations.
WHERE: in TUSCANY
TFP was born in Tuscany, probably the best known and most well-loved region of Italy across the world, to the point of being a ” global brand”. Tuscany has always been a source of inspiration for Art and Beauty, for the many artists and geniuses who lived there, and today is the centre of Italy’s Fashion industry and brands.
It is in this land, where, strengthened by a glorious past, one looks in an innovative way to the future, and that this project finds its origin, in particular in the two splendid cities of Florence, still today a melting pot of artistic creativity and cultural renaissance, and of Lucca a medieval jewel, the capital of the paper industry, and an important industrial centre for the recycling of materials.
WATCH HERITAGE AND INNOVATION
The stimulating cities of Florence and Lucca have influenced the style characteristics of the TFP timepieces. Thanks to the creative skills of TFP, which come from more than 25 years of experience in the style of technical, sporty and innovative Luxury Hard Goods (mechanical wrist watches, writing instruments, accessories).
The managers of TFP helped to grow and to consolidate these successful brand stories. They now deploy these skills to the service of the TFP project, to define and implement a new concept of Affordable Luxury, with Sustainability
EXCLUSIVE, BUT ALSO AFFORDABLE
Each TFP product is made exclusive by its unique design, materials types used and manufacturing techniques. World-Beater is the adjective that best identifies our product: as a champion of sustainable luxury.
Exclusivity does not preclude an affordable price. TFP focus is on reducing potential environmental impacts in all business processes, reducing waste and rejects, allowing TFP timepieces be an innovative, unique product, whilst still affordable for many.
In addition our marketing and sales processes follow a philosophy of using packaging materials and advertising tools which are essential, with a low environmental impact, without sacrificing elegance and real value.
TFP also uses technological and digital innovations to optimize physical space and minimize logistical resources.
WATCHES, ITALIAN STYLE, INNOVATION
Each TFP watch has an Italian Style : innovation and creativity are all “in-house” in Tuscany
Special attention is paid to the watch case, its materials and finishing and great focus on the details; costantly aiming for high-end craftsmanship.
The case making in High-Tech cast (avoiding waste material ) and satin finished produces great case strength and an unique appearance. Hand finished, so that each piece is different in details. Cases are manufactured in steel or bronze, the metals with the highest percentage of recycled raw materials .
The ceramic used for the bezel is a high hardness material which can’t be scratched. The double-domed sapphire crystal window, as well as being a piece of fine workmanship, offers great visibility. The dial is domed – a piece of precious workmanship – improving readability. The back-case – when not on display – is engraved with a bas-relief, which will reflect the connection to the Planet.
LIMITED EDITION WATCH
All TFP timepieces are numbered and each collection is a limited edition, of no more than 888 pieces .Those of us who wear a TFP watch will not be wearing a mass produced watch on their wrists, but one of few timepieces manufactured matching our aims of delivering real Luxury with an unique experience.
Water is life’s spring for our Planet and for all our fellow inhabitants; water is precious and it must be preserved, even if Mankind has realized this only recently. TFP finds it natural to look for manufacturing watches which find themselves at ease in the water. The TFP mechanical watches enjoy a strong connection with water, guaranteeing that each model is waterproof, from a minimum 200 mt. (20 ATM) up to 600 mt. (60 ATM).
STRAP: VEGETABLE TANNED LEATHER
TFP leather straps, have strong personality , as highlighted by our special stitching, and are handmade in Italy using vegetable tanned leathers (certified), in Tuscany: the oldest tanning method, where tannin is taken from trunks, branches and leaves, without chemical additives. Our straps, in appearance and quality are unique, and are also certified eco-friendly.
Once the leathers are selected (by TFP), production is performed by Italian craftsmen; each strap is carefully inspected for s resistance and to check that will perfectly fit the wrist.
Thanks to an effective design solution, the TFP strap benefits from a handy quick change mechanism: with a safe and stable non spring-based lock. TFP watch owners can easily change the watch strap “dressing“, depending on the occasion or event for which the watch is worn.
Number 8 is the only one which appears on the dial of TFP watches. This choice is due to the connection with the Infinite symbol, used here to remind one of the circularity of Life and of Knowledge, the transition from one generation to the next, and material recycling , giving life to new objects, in a virtuous circle
Number 8 has also a positive and sacred meaning in many cultures and religions.
TFP srl SB, the first amongst Italian luxury goods companies, was incorporated as a B -company which is to say that that we seek to generate profits, but in addition we aim to provide benefits to all stakeholders and the environment.
TFP’s philosophy is to deliver high quality, mechanical automatic watches whilst seeking to protect the environment and to improve the quality of life, today and into the future.
Consequently TFP pays great attention on the one hand to the use of recycled, recyclable and eco friendly materials and on the other hand seeks to eliminate the use of harmful products such as solvents , non recyclable materials, batteries, reducing paper and pulp waste, and optimising our storage and distribution activities.
TFP leverages the latest technological and digital innovations which allows us to improve its processes and deliver on our objectives for all stakeholders.
Being established as a B-Corporation, according to its corporate bylaws, TFP supports a number of sustainable initiatives and projects . TFP pays close attention to the Goals of Global Agenda 2030 (ONU).
TREES AS A GIFT
EACH WATCH HELP to PLANT TREES
Among the infinite ways that Nature adopts to mark the passage of time, the production of the tree growth rings is particularly fascinating. The first description came from the genius of Leonardo da Vinci, a very famous son of the Tuscany, in which TFP has its roots.
A key sustainable initiative is the reforestation of the Planet: TFP collaborates with specialized operators to plant trees, whose benefits on the one hand compensate for the production of CO2 and counteract deforestation, and on the other offer new job opportunities to the populations who are cultivating the trees.
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INNOVATION & A SUSTAINABLE PRODUCT
TFP timepieces use recycled / recyclable / echo friendly materials:
– Case: it is made from metals which have an high percentage of recycled material, such as Steel, Bronze, …
– Dial: domed metallic dials whose color is obtained from natural processes (i.e. oxidation) or from low impact varnishes (without the use of solvents).
– Straps: in selected vegetable tanned leathers (certified) in Tuscany. TFP doesn’t use materials arising from protected animal species in rubber of the highest quality, hypoallergenic and Made in Italy for diving and professional sport needs.
– Sapphire Glass: Top double domed sapphire glass, no use of plastic nor mineral glass (it is chemically treated).
– Automatic Mechanical Movement: each TFP watch has a Swiss mechanical automatic movement which works thanks to the kinetic energy generated by wrist movements. These are natural, infinite mechanisms, which use clean energy: a perfect example of circular economy. On the contrary quartz watches use batteries ( lithium ) which have a negative impact on environment.
– Packaging : the presentation box for the watch is minimalistic, but smart, made from recycled paper/ board which meet FSC certification , including using rejects from fruits or it is made of other recyclable materials.
MECHANICAL MOVEMENT: CLEAN ENERGY
Each TFP watch has a mechanical automatic movement which works thanks to the kinetic energy generated by wrist movements. These are natural, infinite mechanisms, which use clean energy: a perfect example of circular economy. On the contrary quartz watches use batteries ( lithium ) which have a negative impact on environment.