Underlining international ambitions, DRYKORN returns to Pitti Uomo
Edition 104
At the Padiglione delle Ghiaia, Drykorn, a contemporary fashion brand from Germany and a historic exhibitor at Pitti Uomo, is returning to the international communication platform of the fair to expand its global reach. With international ambitions projected into the future, Drykorn finds in Florence a touchpoint involving potential new buyers, business partners, and established customers. The event, with its unique atmosphere, audience, and numerous opportunities for dialogue, provides a perfect context for the launch of a new course.

Drykorn combines initiatives at Pitti Uomo with subsequent showroom business during Paris Men's Fashion Week. Here, a gallery in the Marais will host appointments with industry representatives.
Trendy pieces and a versatile collection distinguish the proposal dedicated to S/S 24, encompassing classic looks and modern elements. Monochromatic 70s- and 80s-style styles are juxtaposed with all-over floral prints and lightweight materials for summer. Additionally, new garments from the limited "2DY4" series are collectible items that combine special fabrics and adhere to high standards of quality and craftsmanship.