One of the best editions of Pitti Fragranze ever. This summarizes many comments and feedback we received these days from the industry operators. Buyers greatly appreciated the brand selection and the many innovations presented – with a total of 86 new names, including brands making their debut and significant returns to the show, including the 25 names in the Spring section for emerging brands. On their part, the exhibitors met with a highly professional audience of buyers, retail operators, and media. Not only from the Italian market – which always holds its weight – but also from numerous international presences, with new buyers from markets currently booming in artistic perfumery. They mentioned working in a vibrant atmosphere, with people eager to reunite in Florence, learn about new brands, and identify current trends, while also being relaxed. This was ideal for exploring their brands and interacting with both old and new clients. This edition also saw more participation from major fashion retail players, increasingly focused on artistic fragrances, high-end beauty, and skincare, enhancing their store's lifestyle offerings
, CEO of Pitti Immagine
Pitti Fragranze confirms its DNA as a fair and research laboratory. It focuses on innovations offered by the best brands of international artistic perfumery and the beauty and wellness world. This is further affirmed by the success of the 'Symbiotic Experience: Perception Reinvented' installation, curated by journalists Paola Gariboldi and Susanna Macchia. It featured four digital artists working with Artificial Intelligence, inspiring creations by four major 'noses' (Alberto Morillas, Coralie Spicher, Serge Majoullier, and Jérôme Di Marino) from Mane and DSM-Firmenich. This collaboration resulted in a unique immersive, synesthetic experience for the show’s audience. Additionally, the many talks and presentations scheduled were all highly attended, discussing hot topics like new market trends, the role of social media, and the emerging frontiers of artificial intelligence, all the way to new beauty ideals.
, General Manager of Pitti Immagine