INTEREST GROWS IN THE BRANDS ON THE ONLINE PLATFORM
Pitti Bimbo has registered significant performances on Pitti Connect. The number of online visits has already touched on the 20,000 mark and is growing. The digital platform was confirmed as a strategic business tool: it increases the visibility of the brands and their collections, it makes information and images available in real time and puts designers, companies, buyers and press in touch with each other, broadening the reference markets.
Pitti Bimbo, online until 10 September, recorded the following results on Connect in the period monitored:
BUYERS ON PITTI CONNECT
Buyers who logged in:
1.388 total buyers
784 Italian buyers
604 foreign buyers
The main countries from which the website was accessed:
Spain, Germany, Japan, United Kingdom, South Korea, Greece, Poland, Belgium, United States, Ukraine, Russia, Serbia, France, Israel, and Turkey.
PRESS AND MEDIA ON CONNECT
192 Italian and international journalists and media operators logged in and visited the fair.
Main countries of origin: Germany, United Kindom, Greece, United States, Japan, Russia, Poland, Korea, France, Belgium, Nederland, Ukraine, Turkey, and Israel.
On Pitti Connect, the intense online editorial and communication activities promoted all the potential of the brands and collections at Pitti Bimbo 93. Through dedicated profiles, live events, style itineraries, talks and daily reports broadcast online on The Billboard and relaunched through the newsletters and social network channels, buyers and press were able to learn more about next season’s international kidswear trends.
45 planned content items
13,000 pages viewed
The online editorial projects included:
I WANT TO BE GREEN
A focus on the brands that bring kidswear in line with the “eco-conscious” momentum of the new generations;
WE ARE HERE FOR YOU
Service reserved for Italian and foreign buyers who want an in-depth personalized itinerary through the Pitti Connect brands;
PITTI BIMBO EDITORIALS
Kids’ lifestyles explored with curiosity and passion by the fashion editor Maria Giulia Pieroni who, for this edition, has chosen the themes of sustainability and dinosaurs;
The latest kidswear innovations presented through across-the-board style itineraries where it is possible to find combinations, suggestions, useful creative ideas and the best brand mix expressions.
THE NEST CREW
The brand launched by The Nest, the Pitti Bimbo hotbed of budding brands curated by Dimitra Zavakou, and now already heading towards success.
A virtual journey through the world of children at every latitude.
Meetings with top international buyers to learn about kidswear trends.
STYLE BETWEEN THE PAGES – FROM ART TO FASHION
Illustrated books for young and old that offer cues for talking about fashion, curated by the Style Piccoli journalist, Oriana Picceni.